How to Write a Business Case
This note is available FREE of CHARGE; click the product preview pdf and access the complete document. This note outlines the structure of a business case, and includes the basics of style, objectivity, references, etc. After reading this note, you should be able to write a standard business case.

Click here for details of this case.

Your Host
Nilima Achwal
Assistant Presenters
Vasilia Kilibarda
Susan Kennedy
John Parker
Technical Assistants
Sandy Draheim
Christopher Simmons

How to Write Effective Business Cases Webinar, 11/4/2010 11:00 a.m.

Welcome to the GlobaLens Webinar -- November 2010!
1PowerPoint presentation used in the Webinar

  Download Webinar Slideshow (in PDF)
2Case Writing Resources

  How to Write a Business Case
  How to Write a Teaching Note
3NextBillion 2011 Case Writing Competition
Forms are in Word .DOC formula, and can be opened in Word, WordPad, and many other applications.
  1. How do you come up with the protagonists, do you invent the names? Do you need a release form?

    Yes, you need a release form if you use a real protagonist name. Otherwise, you may use a fictional name, in which case, you do not need a protagonist release. We like to make the cases as real as possible, so it would be best to get a real protagonist to sign the release.

  2. Is there a need to secure permission from the company and approval prior to release of the case?

    If there is non-public, proprietary information (i.e. you received information from the company itself) in the case, the organization must give legal approval to submit case for competition and for possible widespread distribution.

  3. Is a business case writing used for academic purpose only?

    It may be used in trainings or for other purposes within companies, but the primary purpose is to educate students.

  4. Can the decision be fictitious, or should it be based on a real decision that was actually made? Should the actual conclusion be given?

    The decision should be based on fact but details can be changed. The actual conclusion can be given in the teaching note so that the professor can tell the class what actually happened.

  5. Do you have provide teaching notes with the cases?

    Yes! They do not have to be too long -- few pages that will help other instructors adopt your case (See "How to Write a Teaching Note" note.)

  6. Can we have copies of the release forms?

    You can find them in the "Case Submission Form" due February 18th, 2011.
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