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Featuring materials developed by the
Stephen M. Ross School of Business
at the University of Michigan
M.S. Krishnan
Joseph Handelman Professor of Business Information Technology; Chair of Business Information Technology
University of Michigan’s Ross School of Business

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Featured Cases
SMART logo

Learn how urban transportation can be efficient, sustainable, and overcome multiple challenges.

AMEX logo

Cost reductions at the expense of customer service? American Express focuses on Relationship Care.

Featured News
Tuesday, April 10, 2012
GlobaLens case places second in competition

“Building and Scaling a Cross-Sector Partnership: Oxfam America and Swiss Re’s Empower Farmers in Ethiopia” was one of five cases selected from 17 as a finalist, and ultimately placed second in the prestigious 2012 oikos Sustainability Case Writing Competi...

Wednesday, March 28, 2012
New Base of the Pyramid Teaching Module Released

GlobaLens recently unveiled a new teaching module for Base of the Pyramid. The new module guides effective teaching of management strategies for creating sustainable and scalable business ventures that also alleviate poverty.

Tuesday, March 27, 2012
GlobaLens ® Case Featured in Financial Times

For the third time, the Financial Times (FT) featured a GlobaLens business case in its print and online editions.

Wednesday, November 23, 2011
Introduction to Business Course Gets Updates

GlobaLens has recently updated its first complete course directed at undergraduates.

Friday, November 11, 2011
GlobaLens Product Development Update

GlobaLens continues to execute its teaching materials development strategy to focus on developing complete courses and modules for business school adoption.

Tuesday, October 11, 2011
New Case Highlights Need for Personal Work Ethic

Some people refer to their career as a "calling." But the popular term's meaning has been distorted and diluted over time, which has important implications for human resource management at nearly any business or organization.

Thursday, September 01, 2011
Cases by BYU Professor Highlight Social Ventures

GlobaLens recently published a collection of social impact case studies authored by Paul C. Godfrey, professor of Strategy at Brigham Young University's Marriott School of Management


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