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Winners!

First Place

MPESO

Democratizing Finance in Nicaragua

Second Place

Grameen Intel Social Business

Technology Solutions at the BoP

Third Place

Runa

Creating Value in the Amazon

Honorable Mention

Maya Mountain Cacao

Optimizing Operations for Stakeholders

Honorable Mention

Chenetha Colour Weaves

Social Impact with Commercial Success

2015 NextBillion Case Writing Competition!


The Winners!

Along with our partners, Citi Foundation and NextBillion, GlobaLens is proud to present the 2015 NextBillion Case Writing Competition Winners.

Now in its fifth year, the competition recognizes and publishes the best-written case studies about business strategies to alleviate poverty, particularly in the developing world.

The NextBillion writing competition is dedicated to identifying, publishing, and rewarding the writers behind the most instructive real-world business cases of social entrepreneurship and market-based methods across a multitude of sectors.

MPESO: Democratizing Finance in Nicaragua

by Rodrigo Cuestas & Julian Chernyk, Yale University

MPESO is a mobile money social enterprise based in Managua, Nicaragua, and was founded as a means to extend financial services to citizens with limited or no access to banking institutions. The case details concerns over whether MPESO should expand its array of financial services for Nicaraguans or to scale its bus fare card (which replaces Managua's cash-only system for most buses) to other countries.

Grameen Intel Social Business: Technology Solutions at the Base of the Pyramid

by Jacen Greene, Theodore Khoury, & Cindy Cooper, Portland State University

This case follows the CEO of Grameen Intel as an example of an intrapreneur who launched a new social business joint venture between Intel Corporation and the Grameen Trust. The success of Grameen Intel's agricultural software in Bangladesh spurred expansion opportunities into other developing markets. The case details the inner workings of social business development and how to deliver new technology products and services to base of the pyramid markets.

Runa: Creating Value in the Amazon

by Lindsey Hiebert, Kara Sheppard-Jones, & Taylor Valentine, Yale University

After the hybrid organization Runa built the world’s first guayusa tea supply chain in Ecuador, company leaders proposed a new hybrid structure to scale operations to Peru which would give the Runa Foundation a stable source of income. The executive director of the foundation wonders whether to keep the foundation an independent watchdog for the business and scale its operations in Ecuador, or expand to Peru.

Maya Mountain Cacao: Optimizing Operations for Buyer and the Indigenous

by Ryan Strauss & Oleksandr Svyryd, IE Business School; Hassan Wilson, University of Pennsylvania/Wharton School; Vanina Farber Fuks, Universidad del Pacifico

Maya Mountain Cacao is a social venture that connects local cacao growers in Belize with the international community of ultra-premium chocolatiers. MMC and its holding company, Uncommon Cocoa, are growing rapidly. The companies face critical decisions on what business ventures should be pursued next. Students will gain perspective on how to scale culturally sensitive and socially motivated business operations for long term sustainability.

Chenetha Colour Weaves’ Karghaa Brand: Social Impact with Commercial Success

by Vandana Jayakumar & Dr. Nagendra V. Chowdary, Times Center for Learning Ltd

Chenetha Colour Weaves' is a social enterprise that seeks to improve the local handloom weaver industry in Andhra Pradesh by providing access to training and markets. CEO Sudha Rani wants to scale the social enterprise's Karghaa brand to other Indian cities, but she faces a dilemma — to use a company-owned-and-operated model or a franchise model. Students are asked to analyze the challenges of structuring a socially relevant and commercially viable business model through reverse positioning and explore the role of Sudha as a social change agent.

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