Submissions

GlobaLens welcomes your submissions of international business teaching materials and international business syllabi. International business at GlobaLens is viewed in the traditional sense, as business conducted across national boundaries. It also extends, however, to single nation syllabi and teaching materials, when important culturally-specific phenomena are highlighted (for example, a profile of the Mexican cement industry, or a course on Japanese consumer behavior).

Class Materials:

GlobaLens and the William Davidson Institute would be pleased to consider your international business teaching materials for publication. Teaching materials generally fall into one of the following product types (click here for full descriptions):

1. Case
2. Mini-Case
3. Note
4. Profile
5. Exercise
6. Simulation

To be accepted, teaching materials must to be well written and based on sound pedagogy.

MLA Style is our preferred style, and every effort should be made to adhere to its guidelines.  Information about MLA style can be found here.

A teaching note is required of all teaching materials with the exception of notes (click here for teaching note guidelines), and your teaching material should have been tested in context at least once. If accepted, GlobaLens will offer a standard copyright and royalty agreement to you. GlobaLens will edit and professionally format your materials if, at its sole discretion, such work is needed.  GlobaLens will bear the cost of this work.  Authors who submit materials generally receive 25% royalties on sales.

For more information, contact submissions@globalens.com

Syllabi:

GlobaLens would be pleased to consider your international business syllabus for publication. Syllabi can be for:

• Functional courses (examples: international accounting, finance, marketing, or operations)
• Industrial courses (examples: tourism, hotel management, pharmaceuticals, automotive)
• Cultural/Geographical courses (examples: cross-cultural management, "Doing Business in __________", study tours)
• Topical courses (examples: Base of the Pyramid, economic development, social enterprise, sustainability, outsourcing, The European Union, globalization)

GlobaLens will also consider syllabi from disciplines such as economics, public policy, and international relations, if there is an international business component or appeal.

For more information, contact submissions@globalens.com

Logo usage

If your material is accepted for publication by GlobaLens, you may be entitled to select a logo representing a school, university, or organization that you are affiliated with.  In general, this logo will be displayed on the upper right corner of the cover page.  The credit for writing the material may also state the school, university, or organization that you are affiliated with.

GlobaLens and the William Davidson Institute reserve the right to alter this policy.  You will always receive a copy of the teaching materials for review prior to publication by GlobaLens.

GlobaLens Product Type: Full Descriptions

Teaching Case:
A case is a detailed organizational description which contains, implicitly or explicitly, a management task. This task is usually the result of a crisis, challenge, turning point, decision, or opportunity, and demands some sort of action. Students, adopting the role of a real-life manager, must diagnose the situation and then complete the task. Cases may be accompanied by video or other ancillary materials, and are, on average, 20 pages in length.

Mini-Case:
A mini-case is a less detailed description of an organizational situation -- usually 1-3 pages in length -- and, like a case, usually contains a management task. The shorter length often means that the task cannot be completed, and therefore, mini-cases might be used to tease out existing concepts or raise questions. When bundled together, mini-cases can also provide multiple perspectives on a single issue.

Note:
A note is an overview or summary of a specific management concept, theory, or topic (for example, purchasing power parity, international trade theory, and nation branding). At about 10 pages, a note resembles a textbook chapter, minus the anecdotes, illustrative boxes, and chapter summary. A note is commonly used as a stand-alone foundational reading, or in combination with a case, mini-case, or other teaching tool.

Profile:
A profile, like a case, is a detailed organizational description, but without the task orientation. For example, a profile might chronicle a company�s evolution, survey an industry structure, or highlight a specific event. It is similar to a newspaper article (although typically longer at 10-15 pages), but often has some built-in controversy which initiates discussion.

Exercise:
Exercise refers to quizzes, problem sets, structured examinations, classroom activities, and other teaching tools which are mostly intended for student practice or evaluation. An exercise might work in concert with a mini-case or be paired with a note (exchange rate note and exchange rate problem set, for example).

Simulation:
Like exercise, simulation is a term which refers to a variety of different teaching tools. Simulations all share an action-oriented experiential focus. Examples include role-plays, computer- and board-based business games, outward bound activities, and management challenges. Simulations can be used alone or in tandem with notes or other teaching tools.

Teaching Note Guidelines

GlobaLens and WDI expect that a teaching note will accompany any case studies, and  most mini cases, simulations, and lengthy conceptual notes submitted for publication.  Our experience shows that cases accompanied by teaching notes are more useful and adopted far more frequently than cases without teaching notes.  

A teaching note is a document which accompanies a case, mini case, simulation, or lengthy conceptual note, and which typically provides other instructors with advice on how it might be used. Increasingly, a teaching note also serves as a valuable tool to aid them when they are selecting from among the thousands of cases which are now available commercially. The following are considered absolutely essential to your teaching note, and you ought to make every effort to address them adequately.

• Case Title
  The title of a case is usually more than just the name of the organization. Indeed, if possible, it ought to encapsulate the focus of the case. Double titles (Dell: The Way Forward, for example) are not recommended.

• Case Synopsis
  Case Synopsis is a brief but comprehensive summary of the case. It includes:
  • the context (industry and geographic region, for example),
  • the setting (the organization),
  • the situation (the crisis/emergency/problem/challenge/opportunity/decision which will drive the action-oriented task of the case), and
  • the characters.

• Case Pedagogy
  Case Pedagogy discusses the case in terms of its use. It includes:
  • the target audience,
  • the target course/module,
  • the primary learning objectives,
  • ancillary lessons,
  • lesson plans,
  • case priming questions,
  • recommendations for classroom discussion,
  • discussion trigger questions,
  • related assignments,
  • additional readings,
  • references, and
  • case supplements (CDs, visitors, videos, printed materials).

• Case Analysis
  Case Analysis provides a model "solution" to the case. It includes:
  • appropriate tools and techniques,
  • applicable models, concepts, theories, and frameworks,
  • example calculations,
  • alternatives,
  • advantages/disadvantages,
  • tables, graphs, charts, and other visual representations,
  • analytical procedures,
  • logical arguments, and
  • any knowledge of actual outcomes.

• Case Experience
  Case Experience presents lessons from the case in use. It includes:
  • problems which students encounter,
  • red herrings,
  • common questions,
  • actual history of the case (if known), and
  • alternative approaches.