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Strategies for Sustainable Development Course
by Andrew Hoffman
Product Type: Course  Publication Date: 06/2012  Product ID#: 1-429-257  Length: 524pages
The Strategies for Sustainable Development course is comprised of seven teaching modules that prepare the student to address the most critical issues at the intersection of business and sustainability. Together they address several facets of the competitive aspects of the corporate response to sustainability.
Strategies for Sustainable Development—Module 4
by Andrew Hoffman
Product Type: Module  Publication Date: 06/2012  Product ID#: 1-429-264  Length: 108pages
This is the fourth of seven modules in the Strategies for Sustainable Development Course. In module 4, students identify the benefits and risks associated with bringing sustainability strategies to the Base-of-the-Pyramid (BoP), the billions of people who live on less than $3,000 per year in the informal economy of the developing world, and explore the challenges and constraints fa…
The Emancipation Network
by Nathalie Laidler-Kylander
Product Type: Case  Publication Date: 07/2010  Product ID#: 1-429-096  Length: 30pages
This case is featured as part of the Next Billion/WDI 2010 Case Writing Competition. In 2005, Sarah Symons and John Berger founded The Emancipation Network (T.E.N. Charities) to combat slavery and human trafficking. Though T.E.N accepted donations, the majority of its revenue came from Made By Survivors L.L.C, its wholly-owned subsidiary, which purchased handicrafts made by survivors and resold them in the U.S.
International Development Enterprise
by Syed Abdul Samad
Product Type: Case  Publication Date: 07/2010  Product ID#: 1-429-092  Length: 18pages
This case is featured as part of the Next Billion/WDI 2010 Case Writing Competition. It centers around International Development Enterprise India (IDEI) and its efforts to provide low-cost irrigation techniques to farmers at the Base of the Pyramid. First, the case gives some background about farming and landholding in India. It then discusses IDEI’s growth and the success of its p…
Habitat for Humanity
by Daniel Fogel, Michael Nestor
Product Type: Case  Publication Date: 05/2011  Product ID#: 1-429-170  Length: 23pages
Fifth Place Winner of the NextBillion 2011 Case Writing Competition Henry Smith, Director of New Orleans Area Habitat for Humanity, has been encouraged by the Habitat for Humanity headquarters to begin building affordable, environmentally sustainable homes, which seem to be attracting much donor and foundation support. Smith must decide if and how to facilitate this new strategy, t…
Fundación Paraguaya (A)
by Paul Godfrey
Product Type: Case  Publication Date: 12/2011  Product ID#: 1-429-216  Length: 18pages
This case focuses on Fundacion Paraguaya, a microfinance institution in Paraguay that helps primary and secondary schools become financially self-sufficient. Its most recent acquisition – an agricultural high school in Paraguay – was almost insolvent when Fundacion Paraguaya came to its aid. After helping the school become financially self-sufficient, Martin Burt, CEO of Fundacion…
Fundación Paraguaya (B)
by Paul Godfrey
Product Type: Case  Publication Date: 12/2011  Product ID#: 1-429-217  Length: 8pages
This case accompanies the Fundacion Paraguaya (A) case. Martin Burt, CEO of Fundacion Paraguay, has helped another school become financially self-sufficient using the same business model he applied to the San Francisco High School (see case A), but has found that replicating his success requires more financial capital than he had initially thought. Since banks are hesitant to lend…
Fundación Paraguaya (C)
by Paul Godfrey
Product Type: Case  Publication Date: 12/2011  Product ID#: 1-429-218  Length: 4pages
This case outlines four problems with the Social Return on Capital (SROI) metric, which quantifies the social impact of programs like Fundacion Paraguaya. How do you accurately quantify the impact of infant nutrition programs? This case accompanies the Fundacion Paraguaya (A) and (B) cases.
Community Enterprise Solutions
by Paul Godfrey
Product Type: Case  Publication Date: 04/2013  Product ID#: 1-429-331  Length: 16pages
Honorable Mention in the 2013 NextBillion Case Writing Competition. The case describes the founding and growth of Community Enterprise Solutions (CE Solutions), an NGO working at the Base of the Pyramid (BoP) in Guatemala. Founder, Greg Van Kirk’s experiences as a Peace Corps volunteer in Guatemala allowed him to identify several opportunities for entrepreneurial businesses designed to employ local workers, attract more tourist dollars into the Ixil region, and work towards community development.
Social Entrepreneurship Module
by Paul Godfrey
Product Type: Module  Publication Date: 05/2013  Product ID#: 1-429-341  Length: 82pages
This module uses a series of six cases surrounding three examples of social entrepreneurship in very different organizations: Fundación Paraguaya (FP), Kinder, Lyndenberg, and Domini (KLD), and Community Enterprise Solutions (CE Solutions). The cases consider both the organizations and the entrepreneurs who run them. Students can examine the organizational challenges of making it work, donor demands for accountability and measurement, and the personal views and philosophies of the founding entrepreneur.
South Pacific Business Development Foundation
by Philip Powell, Jacob Hiatt, Matthew Hutchens, Rocio Ortiz
Product Type: Case  Publication Date: 05/2011  Product ID#: 1-429-169  Length: 23pages
Second Place Winner of the NextBillion 2011 Case Writing Competition SPBD Foundation is a microfinance organization with ten years of success in Samoa. SPBD has achieved financial self-sufficiency and a 98% repayment rate for its female borrowers. After successful expansion to the neighboring Polynesian country of Tonga, SPBD owner Greg Casagrande now wants to begin operations in F…
Village Capital
by Peter Roberts, Carol Gee, Ross Baird
Product Type: Case  Publication Date: 05/2011  Product ID#: 1-429-171  Length: 15pages
First Place Winner of the NextBillion 2011 Case Writing Competition Bob Pattillo is the founder of a firm that invests in for-profit companies that also seek social and environmental impact, but it has been difficult for Pattillo to find start-up social enterprises. So, Pattillo developed Village Capital, an innovative investment strategy that uses peer support cohorts of entrepren…
Going Bananas for Change
by Maria-Alejandra Gonzalez-Perez, Cristina Robledo-Ardila
Product Type: Case  Publication Date: 10/2014  Product ID#: 1-429-402  Length: 16pages
Going Bananas for Change features Banacolombia, a banana producer in Colombia that has faced an industry rampant with downward pricing pressure and poor working conditions. To overcome the race to the bottom, Banacolombia must develop a strategy that addresses downward pricing and maintains the ethical standards its founder built the company around.
Jaipur Foot: Challenges in Leading a Free Service Organization
by Menaka Rao, U Dinesh Kumar
Product Type: Case  Publication Date: 04/2014  Product ID#: 1-429-388  Length: 20pages
Honorable Mention – 2014 NextBillion Case Writing Competition. D. R. Mehta has run the BMVSS, which gives the Jaipur Foot (an artificial prosthetic, free of cost to disabled people) for years as a one-man show. Now the organization needs a successor. With Mehta leaving, would the sustainability of the organization be at stake? At the same juncture, the organization was also in an expansion mode—was it the right time?
Healthy City: Fostering Entrepreneurship at the Base of the Pyramid. A Peruvian Experience.
by Felipe Perez Pineda, Carlos Martinez
Product Type: Case  Publication Date: 04/2014  Product ID#: 1-429-387  Length: 20pages
The Peruvian NGO Healthy City combats the country’s solid waste problem through three programs: developing comprehensive sanitation projects alongside municipalities, empowering and funding small recycling businesses, and training students in best environmental practices. The case finds the protagonist Albina Ruiz looking for a way to make the organization financially independent. Students are asked to place themselves in Ruiz’s shoes and devise workable solutions.
Narayana Expanding Affordable Eye Care
by G Shainesh, Suhruta Kulkarni
Product Type: Case  Publication Date: 04/2014  Product ID#: 1-429-385  Length: 12pages
The Karnataka Internet-assisted Diagnosis of Retinopathy of Prematurity (KIDROP) initiative at Narayana Nethralaya seeks to prevent blindness among prematurely born/underweight babies. Although diagnosis and treatment are simple and inexpensive, awareness among poor rural villagers is extremely low. The case finds the protagonist seeking to scale his model to increase awareness and reach the highest number of patients.
Understanding Balance of Payments
by Robert E. Kennedy
Product Type: Conceptual Note  Publication Date: 08/2009  Product ID#: 1-428-789  Length: 8pages
National governments keep track of financial flows into and out of their countries by using balance of payment (BOP) accounting, a system for measuring a country’s sources and uses of foreign exchange over a specified period of time, generally one year. Policy makers, economists, and business analysts use BOP indicators to track a country’s economic performance and position vis-à-v…
Bharti Airtel (A)
by C.K. Prahalad, M.S. Krishnan, Sheel Mohnot
Product Type: Case  Publication Date: 05/2011  Product ID#: 1-428-834  Length: 16pages
India’s wireless giant Bharti Airtel (Airtel) exemplifies many of the tenets set forth in the book The New Age of Innovation by CK Prahalad and MS Krishnan. Divided into two segments, Case (A) asks students to analyze the Indian environment and Airtel’s capabilities in order to determine strategies for growth. Case (B) reviews the strategies Airtel pursued and the subsequent results.
Jaipur Rugs
by C.K. Prahalad
Product Type: Case  Publication Date: 11/2009  Product ID#: 1-428-849  Length: 22pages
The Jaipur Rugs case explores how a company can benefit the poor by connecting them with global markets. Jaipur Rugs makes this connection by building and orchestrating a global supply chain on a massive scale—one focused on developing human capability and skills at the grassroots level, providing steady incomes for rural men and women in the most depressed parts of India, and conn…
Bharti Airtel (B)
by C.K. Prahalad, M.S. Krishnan, Sheel Mohnot
Product Type: Case  Publication Date: 12/2011  Product ID#: 1-428-864  Length: 12pages
This is the second of two cases, Case B presents the students with the varied strategies that Airtel has pursued to become one of the most profitable wireless telecommunications companies in the world, despite the fact that it operates in one of the poorest countries on Earth.
ITC e-Choupal 3.0
by C.K. Prahalad, M.S. Krishnan
Product Type: Case  Publication Date: 05/2011  Product ID#: 1-428-915  Length: 24pages
This case study is an in-depth analysis of ITC’s initiative to develop third-generation e-Choupals, or internet-enabled computer stations based in villages. The first e-Choupals provided information on weather, best practices, crop details, market prices, and important local news to farmers in 1999. The third generation e-Choupals are envisioned to mitigate a lack of information ab…
Jaipur Foot
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-145  Length: 21pages
With five and a half million amputees, there is an almost overwhelming need for an inexpensive artificial foot/lower limb prosthesis in India. Any solution also has to meet the needs of the Indian lifestyle – walking barefooted, squatting, and sitting cross-legged. With innovative design and use of materials, Jaipur Foot (a non-profit organization) has created a low-cost prosthesis…
Casas Bahia
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-148  Length: 24pages
In fifty years, Casas Bahia has grown from one man selling blankets and bed linens door-to-door to the largest retail chain in Brazil, offering electronics, appliances, and furniture. With its emphasis on serving the poor customer, its low prices, and credit determined by payment history rather than formal income (70% of CB customers have no formal or consistent income), Casas Bahia grosses over a billion US dollars a year, and has invoked deep loyalty in its customers.
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2003  Product ID#: 1-429-149  Length: 18pages
The third largest cement manufacturer in the world, CEMEX decided it needed to move from selling materials to selling solutions. With low fixed prices, materials on credit, pre-costed housing designs, and even supervised construction services for Mexicans working abroad, CEMEX makes housing affordable and possible for the poor in Mexico.
eChoupal – ITC, Ltd.
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-150  Length: 33pages
In setting up rural farmer-entrepreneurs with Internet access, and using modern technology to accurately weigh farmers crops (and paying them promptly), ITC’s eChoupal system is transforming India’s agricultural supply chain, reducing systemic corruption and giving farmers both better prices for their crops and a sense of dignity and confidence in being connected to the rest of the…
eGovernance in Andhra Pradesh
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-151  Length: 51pages
Partnering with business to deliver government services electronically is fundamentally altering the relationship between government and citizens in Andhra Pradesh, the fifth-largest state in India. Government processes are more transparent; bribes paid to officials to facilitate transactions through a bureaucratic, paper-based system are eliminated. Citizens find it easy to pay bi…
EID Parry
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-152  Length: 9pages
EID Parry provides local entrepeneurs the technological backing to run Internet kiosks in rural villages. EID Parry has also created its own Internet portal to support farmers with access to fertilizers and tools, education and crop disease diagnosis, and a direct market for their crops of rice and sugarcane.
E+Co & Tecnosol
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-153  Length: 37pages
By providing growth capital to local entrepreneurs, E+Co helps deliver alternative energy solutions to people around the world. In Nicaragua, where nearly fifty percent of the population is “off the grid,” E+Co’s investment in solar energy provider Tecnosol means people can have refrigeration, lights, running water, and jobs. The Nicaraguan government welcomes this effort, as scarc…
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-154  Length: 25pages
As the second-largest bank in India, ICICI Bank has led multiple initiatives to provide banking services at an affordable costs to the poor. ICICI has partnered with others to co-locate ATMs with rural Internet kiosks, and explore SmartCard technology to provide secure, low-cost transactions and loan management. More importantly, ICICI Bank has created a network of eight thousand S…
Annapurna Salt
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-155  Length: 30pages
In India, Iodine Deficiency Disorder (IDD) hinders the growth and intellectual development of 70 million people. Up to 50% of the iodine in iodized salt can be lost during storage, transportation, and Indian cooking. Using world-class technology, Hindustan Lever Ltd. (HLL) has developed a more stable iodine salt that is effective in preventing IDD. Furthermore, HLL is using village-based entrepreneurs to sell products in remote areas, ensuring its availability.
Selling Health
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-156  Length: 27pages
Around the world, 2.2 million people die from diarrheal disease every year. Children are especially at risk – one child dies every 30 seconds. India alone contributes thirty percent of the world’s diarrheal deaths. By teaching and demonstrating the benefits of handwashing through both UN and branded programs that reach into the villages, Hindustan Lever Ltd. is reducing infectious…
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-157  Length: 17pages
Peru’s struggle in the early 1990s to control a cholera outbreak took years, cost thousands of lives, and meant over $770 million dollars in lost productivity, trade, and tourism for Peru’s economy. Voxiva’s product, Alerta, is one tool Peru is using to fight back against infectious disease outbreaks. It transforms the typical village telephone into a tool for effectively reporting…
by Paul Clyde
Product Type: Profile  Publication Date: 03/2010  Product ID#: 1-428-586  Length: 12pages
Aravind, a network of hospitals in India, is the largest provider of eye care in the world. Aravind performs approximately 270,000 surgeries per year and serves over 2 million patients. Aravind’s leadership has set the goal of one million surgeries and 100 hospitals by 2015. This case asks students to evaluate Aravind’s history, strategy, organizational structure, etc. to determine what steps it needs to take to reach that goal.
Mzansi at Standard Bank
by Paul Clyde
Product Type: Case  Publication Date: 03/2008  Product ID#: 1-428-590  Length: 25pages
This case explores the different formal and informal financial instruments used by the low-income population in South Africa. From the Standard Bank’s perspective and its own product targeted to the low income population (the Mzansi accounts), the case looks at the different forms of competition that Standard Bank faces and the various institutional arrangements that they have established.
Sustainable Financing for a BoP Hospital
by Paul Clyde
Product Type: Case  Publication Date: 05/2011  Product ID#: 1-429-173  Length: 21pages
Third Place Winner of the NextBillion 2011 Case Writing Competition STAR, a comprehensive mission hospital in India, is facing an impending decrease in donations, which currently comprise nearly 50% of total funding. Its founder, Gautam Vora, must consider altering its business model to adopt more sustainable financing mechanisms. To do so, he benchmarks three other hospitals that…
Credit Cards for the Poor: HSBC
by Raed Elaydi
Product Type: Case  Publication Date: 01/2010  Product ID#: 1-428-888  Length: 6pages
This case follows the vision of Dalshan Ismail, Executive Director of HSBC’s Sri Lankan credit card business for HSBC’s credit card venture in Sri Lanka. He realized that the bottom of the pyramid represented an untapped consumer market in which businesses, especially multi-national corporations (MNCs), can alleviate poverty with market solutions.
In Search of Proof
by Raed Elaydi
Product Type: Case  Publication Date: 06/2010  Product ID#: 1-429-069  Length: 8pages
The case is about Anup Noori’s efforts to expand on the Microfinance model into one that targets structural poverty (i.e. asset poverty, illiteracy, lack of access to medication and water). In doing so, he travels to Sri Lanka, where he hears about Hatton National Bank (HNB), a traditional commercial bank that has poverty alleviation as part of its operations. HNB helps the communi…
by Rodrigo Cuestas, Julian Chernyk
Product Type: Case  Publication Date: 04/2015  Product ID#: 1-429-424  Length: 20pages
First-place winner of the 2015 Next Billion competition. Haroldo Montealegre, CEO of MPESO, a mobile money social enterprise based in Managua, Nicaragua, founded his company as a means of extending financial services to the unbanked and underbanked citizens of the country. He is wondering if he should extend MPESO’s array of financial services for Nicaraguans or to expand his bus fare product to other countries.
Grameen Intel
by Jacen Greene, Theodore Khoury, Cindy Cooper
Product Type: Case  Publication Date: 04/2015  Product ID#: 1-429-425  Length: 20pages
Second-place winner of the 2015 NextBillion competition.Grameen Intel, a joint venture between Grameen Trust and Intel Corporation, is a social business that develops and delivers new technology products and services to base of the pyramid (BoP) customers. Grameen Intel assess its impact toward achieving a selection of Millennium Development Goals (MDGs). With pressure mounting to expand and the expiration of the MDGs looming, how can Grameen Intel scale its social business and assess impact going forward?
Acumen Fund
by Kelly Janiga Ramirez
Product Type: Profile  Publication Date: 09/2009  Product ID#: 1-428-890  Length: 4pages
This profile highlights the work of the Acumen Fund, a nonprofit social venture fund that uses entrepreneurial approaches to solve the problem of global poverty.
Acumen Fund: Making an Impact
by Ted London
Product Type: Case  Publication Date: 04/2008  Product ID#: 1-428-592  Length: 23pages
This case explores management’s challenge of how to best use a $10 million contribution to make the greatest impact for the poor. Acumen Fund is global philanthropic venture capital fund that seeks to prove that small amounts of philanthropic capital, combined with large doses of business acumen, can build thriving enterprises that serve vast numbers of the poor at the base of the pyramid. In recent years, the organization has expanded its work into talent building and knowledge creation.
Hindustan Lever at the BoP
by Ted London
Product Type: Case  Publication Date: 11/2008  Product ID#: 1-428-604  Length: 20pages
Hindustan Lever Limited, principally owned by Unilever, operates Shakti, a program which aims to extend the reach of HLL’s products to the 742 million rural consumers in 637,000 villages in India. Critical questions the program faces: Will Shakti and the BoP markets it targets deliver to HLL much-needed long term growth and become a key source of a future sustainable competitive a…
CEMEX’s Patrimonio Hoy: At the Tipping Point?
by Ted London
Product Type: Case  Publication Date: 04/2012  Product ID#: 1-428-606  Length: 25pages
This case sets the stage for the 2012 case study “Constructing a Base-of-the-Pyramid Business in a Multinational Corporation: CEMEX’s Patrimonio Hoy Looks to Grow.” This case study explores Patrimonio Hoy in 2006, the sales, distribution, and savings program that serves Mexico’s self-construction housing market. Since then, Patrimonio Hoy has gone from a small, centrally-funded project to a US$25 million in revenue. This case explores the initiative’s opportunities for growth and expansion into new markets.
Connecting the Rural Poor
by Ted London
Product Type: Case  Publication Date: 02/2007  Product ID#: 1-428-608  Length: 22pages
Grameen Telecom’s Village Phone is a program that is focused on bringing cellular service to people in rural villages in Bangladesh. In 2006, Grameen’s Village Phone initiative had an installed base of more than 233,000 village phones across 50,000 villages in the country, and annual revenues of approximately US$93 million. This case explores opportunities both within Bangladesh and beyond the country’s borders to expand the Village Phone program.
by Ted London
Product Type: Case  Publication Date: 04/2008  Product ID#: 1-428-610  Length: 21pages
Awarded 1st place in the 2008 oikos Casewriting Competition VisionSpring sells affordable reading glasses to the poor at the base of the pyramid through Vision Entrepreneurs and, more recently, through franchise partners. Winner of the prestigious 2008 Oikos Case Competition, this case explores how to scale VisionSpring’s approach to serving the poor. (Note: In 2008, The Scojo Foun…
Building a Sustainable Venture
by Ted London
Product Type: Case  Publication Date: 11/2006  Product ID#: 1-428-611  Length: 22pages
The Mountain Institute (TMI) works to improve environmental conditions and the quality of life for local communities in mountainous regions throughout the world with its competitive compressed earth blocks. Winner of the 2005 Oikos Case Competition this case explores using this technology as the centerpiece for a new for-profit venture in the developing world.
Targeting Malaria
by Ted London
Product Type: Case  Publication Date: 07/2008  Product ID#: 1-428-642  Length: 8pages
In Africa, the usage of insecticide treated bed-nets (ITNs) has shown to be one of the best ways to prevent malaria. USAID, the principal U.S. agency for providing assistance to countries, has just announced that by mid-2008, it will provide an additional $5 billion for malaria prevention and treatment in Africa. Specifically, the agency would like to see Tanzania improve not only…
by Ted London
Product Type: Case  Publication Date: 11/2008  Product ID#: 1-428-645  Length: 24pages
CARE is an international, humanitarian, non-governmental organization (NGO) composed of twelve member countries that manage field operations in over seventy countries offices around the world, reaching more than fifty million poor people. This case focuses on CARE’s challenges to explicitly incorporate a market-based approach within its portfolio of poverty alleviation solutions.
Subsidies in a Market Economy
by Ted London
Product Type: Conceptual Note  Publication Date: 02/2009  Product ID#: 1-428-648  Length: 11pages
A review of the topic of subsidies yields a wide range of perspectives. Many economists believe that subsidies, when used appropriately, are helpful because they can encourage market development and a more equitable distribution of benefits and resources in society. Others disagree, believing that subsidies distort markets, create inefficiencies, and misallocate capital. Despite th…
Hindustan Lever (VIDEO)
by Ted London
Product Type: Audio/Video  Publication Date: 01/2009  Product ID#: 1-428-765  Length: 0minutes
This video accompanies the case “Hindustan Lever at the Base of the Pyramid: Growth for the 21st Century.” It is an interview with Vijay Sharma, the head of HLL’s Shakti program, and is conducted by Professor Ted London of the William Davidson Institute at the University of Michigan. The interview is divided into two segments that cover the following topics: 1. Economic goals Part…
Subsidies in BoP Ventures
by Ted London
Product Type: Case  Publication Date: 01/2009  Product ID#: 1-428-767  Length: 8pages
Though there is limited literature on the role of subsidies in venture development targeting the poor in the developing world, there are many examples of ventures incorporating subsidies in their business models and working alongside subsidy providers such as governments and foundations. This case highlights three ventures within Acumen Fund’s portfolio of investees and the varying…
Acumen Fund (VIDEO)
by Ted London
Product Type: Audio/Video  Publication Date: 07/2009  Product ID#: 1-428-838  Length: 0minutes
This video accompanies the case Acumen Fund: How to Make the Greatest Impact and is divided into two segments that cover the following topics: 1. Acumen Fund’s Investment Approach – Why Acumen Fund uses investments over traditional grants to support BoP ventures 2. Acumen Fund Three Pillars: Capital, Talent, and Knowledge – Why Acumen Fund has moved beyond just providing capital and into talent development and knowledge sharing
by Ted London
Product Type: Audio/Video  Publication Date: 07/2009  Product ID#: 1-428-839  Length: 1minutes
This video accompanies the case CARE: Making Markets Work. The video is an interview with Laté Lawson, CARE’s Director of Economic Development and part of the organization’s senior leadership team. In the video, Lawson discusses how CARE expects its market-based approach to poverty alleviation to evolve in the next three to five years.
VisionSpring (VIDEO)
by Ted London
Product Type: Audio/Video  Publication Date: 07/2009  Product ID#: 1-428-840  Length: 1minutes
This video accompanies the case VisionSpring: A Lens for Growth at the Base of the Pyramid. In this video, Arunesh Singh, Regional Director for VisionSpring Asia, discusses his perspective on local impact. Shot in India, the video shows how the VE channel works and includes footage of a vision camp. This video provides a nice summary of the view VisionSpring has of its overall pove…
Voices of the BoP (VIDEO)
by Ted London
Product Type: Audio/Video  Publication Date: 07/2009  Product ID#: 1-428-841  Length: 1minutes
View video. This video accompanies the case Global Seeds to Village Farmers, and provides CARE’s and PEACE’s view on why the want to explore more partnerships with “corporates”. In the video, K. Nimmaiah (Executive Director of PEACE), K. Sukumaran (CARE India; CAHSE Project Leader), and Kangovi Vasu (CARE India; CASHE Partnership Coordinator) describe their partnership. For CARE,…
Targeting Malaria (VIDEO)
by Ted London
Product Type: Audio/Video  Publication Date: 07/2009  Product ID#: 1-428-842  Length: 1minutes
This video accompanies the case “Targeting Malaria: Comparing Charity and Social Marketing-based Approaches”. In this video, Jacqueline Novogratz addresses the Net Impact student club at the University of Michigan. Founder and CEO of Acumen Fund, Novogratz, discusses the A to Z investment, and she challenges the development community to spend more time asking the right questions in the fight against poverty, rather than focusing on which approach is right or wrong.
Movirtu’s Cloud Phone Service
by Ted London
Product Type: Case  Publication Date: 01/2012  Product ID#: 1-429-162  Length: 18pages
Who are the right investors for a for-profit company targeting the world’s poor? Before this start-up spends hundreds of hours pursuing venture capital (VC), Movirtu must decide whether a profit-oriented VC investment will fit its vision for both growth and social impact. Movirtu’s “Cloud Phone” software is designed for the nearly one billion people who cannot afford mobile phones…
CEMEX’s Patrimonio Hoy Looks to Grow
by Ted London
Product Type: Case  Publication Date: 03/2012  Product ID#: 1-429-202  Length: 22pages
This case continues the story from the revised 2006 case study “CEMEX’s Patrimonio Hoy: At the Tipping Point?” This case describes CEMEX’s Patrimonio Hoy in 2012, which is a startup initiative designed to help low-income customers construct their own homes. Israel Moreno, Director of Patrimonio Hoy, must present his recommendations to CEMEX’s top management that outline a growth s…
CEMEX’s Patrimonio Hoy (VIDEO)
by Ted London
Product Type: Audio/Video  Publication Date: 09/2011  Product ID#: 1-429-205  Length: 0minutes
This video is a companion to the case study Patrimonio Hoy , which explores the sales, distribution, and savings program of CEMEX intended to serve Mexico’s large self-construction housing market. CEMEX is currently the world’s third largest cement producer. Over the years, Patrimonio Hoy has gone from a small, centrally-funded project to a US$25 million revenue generator for CEMEX.
Base-of-the-Pyramid Module
by Ted London
Product Type: Module  Publication Date: 03/2012  Product ID#: 1-429-223  Length: 124pages
The Base-of-the-Pyramid (BoP) refers to the billions of people who live on less than $3,000 per year in the informal economy of the developing world. This poverty creates an urgent societal need and presents a vast potential opportunity for business growth. Intelligent, informed management can address both aspects successfully. This module delivers effective teaching of management strategies for creating sustainable and scalable business ventures that also alleviate poverty.
Movirtu’s Cloud Phone Service (video)
by Ted London
Product Type: Audio/Video  Publication Date: 01/2012  Product ID#: 1-429-227  Length: 3minutes
Click on the Inspection or Preview PDF icons at right to view the free video. This two-part interview with Movirtu’s CEO Nigel Waller brings the key concepts of the Movirtu case to life. It demonstrates: Part 1: Starting the Company (Total time 3 minutes) 1a How Waller transformed his idea into a company 1b Financing Movirtu Part 2: The Decision (Total time 3 minutes, 47 seconds) 2…
Building a Scalable Business with Small-Holder Farmers in Kenya: Honey Care’s Beekeeping Model
by Ted London, Heather Esper
Product Type: Case  Publication Date: 02/2013  Product ID#: 1-429-313  Length: 20pages
It was late September, and Madison Ayer, chief executive officer of Honey Care Africa (HCA), was visiting a small-holder farm in Kakamega, Kenya. Together with an HCA technician, he was inspecting five beehives being harvested for the first time on the farmer’s property. Just one year ago, HCA had launched its reworked business model under Ayer, who had become the company’s CEO two years ago. This new model transitioned HCA from obligating farmers to maintain their own hives to providing hive management ser
Honey Care’s New Business Model and Side-Selling Issue (Videos)
by Ted London
Product Type: Audio/Video  Publication Date: 02/2013  Product ID#: 1-429-320  Length: 0pages
Click on the preview PDF at the right to view the video. Ted London of the William Davidson Institute speaks with Madison Ayer, CEO of Honey Care Africa.
Next Generation Business Strategies for the BoP
by Ted London
Product Type: Book  Publication Date: 11/2010  Product ID#: 1-429-337  Length: 288pages
During the last decade, first-generation “Base of the Pyramid” (BoP) ventures focused primarily on “finding a fortune at the BoP” by selling existing goods to and sourcing familiar products from the world’s four billion poorest people. Many of these initiatives did not scale, and some failed outright. But through that experience, crucial lessons have been learned. Innovators are now succeeding–thanks to a more sophisticated and nuanced approach based on creating a fortune with the BoP.
by Ryan Atkins
Product Type: Case  Publication Date: 04/2013  Product ID#: 1-429-328  Length: 12pages
Through market immersion, Gillette’s staff studied the Indian market and learned about the specific needs of Indian consumers. The Gillette Guard became the market leader in only six months, moving Indian consumers away from using low quality double-edge razors. Gillette also developed an operations model to efficiently produce these low cost razors in India, providing local jobs and ensuring stable costs. The primary question is if Gillette should launch the low cost razor in the US.
Uganda Venture
by Sujit Sur, Anisa Awad
Product Type: Case  Publication Date: 12/2014  Product ID#: 1-429-399  Length: 24pages
Uganda Venture,a social enterprise working toward alleviating poverty, began a microcredit initiative in 2013 by extending loans to the agriculture and business sector. With difficulties in identify target audiences, its distribution mode, and market positioning, the long term sustainability of the project is questioned. Students will gain perspective on the BoP, the principles needed for successful BoP ventures, and be able to apply critical thinking and analytical skills in a microfinance context.
Nike’s World Shoe Project (A)
by Stuart Hart, Ted London
Product Type: Case  Publication Date: 09/2008  Product ID#: 1-428-673  Length: 20pages
Nike’s Footwear Director for Emerging Markets was challenged with “expanding the playing field” in emerging markets with a range of affordable, durable, and easy-to-produce sports shoes. The goal was to effectively reach the huge untapped segment of “Tier 3” countries, characterized by a population of 1 billion and an average of $2,000 purchasing power parity. By January 2001, the…
Nike’s World Shoe Project (B)
by Stuart Hart, Ted London
Product Type: Mini-Case  Publication Date: 09/2008  Product ID#: 1-428-674  Length: 4pages
Nike’s World Shoe Project (B) accompanies Case (A). This one-page summary is designed to be handed out in class to give students an update on Nike’s strategy for entering China.
Acumen Fund: BOP Talent Mgt.
by Jeffrey Sanchez-Burks
Product Type: Case  Publication Date: 02/2009  Product ID#: 1-428-768  Length: 20pages
Social ventures serving the base of the pyramid, can have difficulty recruiting and retaining high quality talent. Acumen Fund, a philanthropic venture capital firm, is trying to find ways to support its portfolio of social ventures in the area of talent management. This case explores Acumen Fund’s talent challenges and what Acumen should do to address them. Students generalize the learnings of this case to other business challenges and decisions in organizations other than the one analyzed in this case stu
Chenetha Colour Weaves’ Karghaa Brand
by Vandana Jayakumar, Dr. Nagendra V. Chowdary
Product Type: Case  Publication Date: 04/2015  Product ID#: 1-429-428  Length: 20pages
Honorable mention in the 2015 Next Billion competition. Chenetha Colour Weaves (CCW) is a 100% weaver-owned social enterprise. The business has its Karghaa retail store in the high-end neighborhood of Banjara Hills, Hyderabad in the undivided state of Andhra Pradesh. CCW CEO Sudha Rani wants to scale CCW’s Karghaa brand to other Indian cities, but she faces a dilemma — to use a company-owned-and-operated model or a franchise model.
Acumen: Valuing Social Venture (A)
by Gautam Kaul
Product Type: Case  Publication Date: 05/2009  Product ID#: 1-428-788  Length: 28pages
In this case, Acumen Fund, a social venture capital fund, is performing a due diligence on Ziqitza Healthcare Limited (ZHL), a for-profit ambulance company in India. The case involves assessing ZHL’s business model, calculating firm value, and drafting an initial term sheet.
Acumen: Valuing Social Venture (B)
by Gautam Kaul
Product Type: Case  Publication Date: 10/2009  Product ID#: 1-428-872  Length: 6pages
This case is a follow-on to the case, “Acumen Fund: Valuing a Social Venture” (#1428788). In this case, Acumen Fund, a social venture capital fund, is performing a due diligence on Ziqitza Healthcare Limited (ZHL), a for-profit ambulance company in India. The case involves assessing ZHL’s business model, calculating firm value, and drafting an initial term sheet.
Good Capital
by Gautam Kaul, Lauren Foukes
Product Type: Case  Publication Date: 05/2011  Product ID#: 1-429-172  Length: 13pages
Fourth Place Winner of the NextBillion 2011 Case Writing Competition Kevin Jones, cofounder of social investment firm Good Capital, is considering possible expansion strategies for Good Capital. He has three main options: raising a second fund, expanding their SOCAP conference to help develop the impact investing industry, and increasing the reach of The Hub, work places for socia…
Relearning Lessons We’ve Forgotten
by Michael Costello
Product Type: Conceptual Note  Publication Date: 04/2009  Product ID#: 1-428-800  Length: 4pages
It’s easy to forget childhood lessons. This is the story of how Purina, at the time one of the world’s leaders in animal feeds, had to relearn the lesson of the piggy bank.
Technoserve: Cashing in on Cashews
by Aneel Karnani
Product Type: Case  Publication Date: 10/2009  Product ID#: 1-428-817  Length: 16pages
In the mid-1970s, Mozambique was the world’s leading cashew nut producer. But by the late 1990s, the post-independence civil war, a slowing economy, and poor policy decisions had destroyed the sector. Instead of a vibrant value-added domestic industry serving the growing global market, Mozambique’s raw cashew nuts were shipped to India for processing, effectively resulting in the e…
Vision Correction in the Developing World
by Aneel Karnani
Product Type: Case  Publication Date: 08/2009  Product ID#: 1-428-820  Length: 16pages
This case is about a major unmet social need: vision correction. Even though technologically this is a simple problem to solve – eyeglasses – it is not being solved. Over 500 million people with refractive error continue to do without vision correction and lead less productive lives than they could if they had eyeglasses. It would seem that private companies could profitably supply eyeglasses to the poor…
LifeSpring Hospitals
by Aneel Karnani
Product Type: Case  Publication Date: 03/2011  Product ID#: 1-429-038  Length: 14pages
This case study details LifeSpring Hospitals, a maternity hospital chain for low-income women in India that is an investee of Acumen Fund. Though LifeSpring’s target customer earns between $2 to $5 per day, the hospital is a business, with the belief that a for-profit model is more efficient, sustainable, and scalable than a charity or non-profit entity that is eternally reliant on…
Fair & Lovely
by Aneel Karnani
Product Type: Case  Publication Date: 08/2014  Product ID#: 1-429-398  Length: 16pages
Fair & Lovely, a brand of skin lightening cream owned by Unilever, is sold in more than 40 countries and has annual sales of more than $1 billion. The Fair & Lovely brand accounts for 57 percent of the sales in India’s skin lightening cream market. This case explores whether Unilever is socially responsible, and raises questions about the limits and business implications of social responsibility.
Ruby Cup
by Aneel Karnani, Maxie Matthiessen
Product Type: Case  Publication Date: 01/2015  Product ID#: 1-429-400  Length: 16pages
Ruby Cup explores the challenges of creating marketing, pricing, sales, and distribution strategies based on the needs of those living in bottom of the pyramid (BoP) markets. Three entrepeneurs are trying to build a social enterprise that will deliver a sustainable menstrual hygiene management product to the BoP beginning with their test market in Kenya.
PT Kizone A
by Ravi Anupindi
Product Type: Case  Publication Date: 10/2014  Product ID#: 1-429-306  Length: 24pages
This case explores social responsibility in the extended supply chain looking at the three spheres of sustainability — the environmental, social, and economic. It examines whether licensees are responsible for the actions of their suppliers upstream, and if so, what the consequences are.
Operation Asha
by Ravi Anupindi
Product Type: Case  Publication Date: 02/2014  Product ID#: 1-429-339  Length: 28pages
The year was coming to a close, and the founders of Operation ASHA (OpASHA), Sandeep Ahuja, CEO, and Shelly Batra, President, were looking back on their accomplishments — 2012 had been a great year for the non-governmental organization (NGO). OpASHA had won the Wall Street Journal Technology Innovation Award for the health care category. Bill Gates tweeted “@MSFTResearch has teamed up with @OperationASHA to fight#TB in India. Better data = better outcomes.” The publicity enhanced OpASHA’s profile, but Ahuj
PT Kizone B
by Ravi Anupindi
Product Type: Case  Publication Date: 10/2014  Product ID#: 1-429-403  Length: 12pages
This case is a follow-up to the PT Kizone A case. In the case, U-M President Mary Sue Coleman adopts three of the President’s Advisory Committee on Labor Standards and Human Rights’ recommendations and writes a letter to adidas requesting that the company come into compliance. Still, students at U-M and other universities are requesting that their institutions end their contracts with adidas over the PT Kizone factory labor rights violations.
Applying Design Thinking
by Moses Lee
Product Type: Conceptual Note  Publication Date: 12/2009  Product ID#: 1-428-831  Length: 7pages
Today, most innovative and high-impact social ventures operating at the base of the economic pyramid (BoP) are applying the principles of design thinking to better develop and deliver their solutions. The concept of design thinking involves immersing oneself into communities to better understand the habits and lifestyles of the people and iterating on ideas and solutions to get the…
Sweetest Business of Nestle Venezuela
by Deborah Mendez, Steve Koch
Product Type: Case  Publication Date: 07/2010  Product ID#: 1-429-090  Length: 18pages
This is the Next Billion/WDI 2010 Case Writing Competition Winner. This case explores the need to scale BoP initiatives in a cost-efficient manner to create a measurable positive impact on the lives of BoP consumers and the long-term financial performance of Nestle Venezuela. Nestlé Venezuela marketed a portfolio of products and wanted to strengthen its bond with Bottom of Pyramid (BoP) consumers.
ayzh at a Crossroad
by Asad Aziz, Yolanda Sarason, Grace Hanley
Product Type: Case  Publication Date: 04/2013  Product ID#: 1-429-329  Length: 16pages
3rd Place Winner – 2013 NextBillion Case Writing Competition. The case examines challenges presented by potential global expansion for the ayzh, a for-profit social venture that provides maternal health products as well as job creation opportunities for impoverished women in India. This case challenges students to think about the implications of global expansion on the mission and business models of social enterprises.
Business Thought & Action, Module 5: Business and Society
by Robert J. Dolan, Robert E. Kennedy, Scott A. Moore
Product Type: Module  Publication Date: 08/2011  Product ID#: 1-429-191  Length: 22pages
This fifth module Business Thought & Action™ course challenges students to think to the way that business can be used to create a positive social environmental impact. Since students in this course are typically early undergraduate business students, this module is powerful in its ability to influence students’ decisions to pursue campus involvement, internships, and job opportunities.
NextBillion 2011 Case Writing Competition Winners
by Scott A. Moore, Ross Baird, Carol Gee, Peter Roberts, Philip Powell, Jacob Hiatt, Matthew Hutchens, Rocio Ortiz, Paul Clyde, Shilpa Gulati, Gopal Pai, Y. David Seo, Alice Zheng, Lauren Foukes, Gautam Kaul, Daniel Fogel, Michael Nestor
Product Type: Module  Publication Date: 05/2011  Product ID#: 1-429-180  Length: 93pages
Winners of an academic business case competition co-sponsored by the William Davidson Institute, Acumen Fund, and Ashoka, these cases deal with social enterprise and base of the pyramid issues. This collection includes the following: 1st Place: Village Capital: Using Peer Support to Accelerate Impact Investing 2nd Place: The South Pacific Business Development Foundation: Fighting P…
Naandi Foundation—Slide Deck
by James Koch
Product Type: Teaching Tool  Publication Date: 11/2012  Product ID#: 1-429-288  Length: 15pages
This model requires Chief Operating Officer, Amit Jain, to develop a professional organization that can overcome the logistical and operating barriers to providing a state-of-the-art technological solution to the chemical, bacterial, and biological water contaminate concerns in thousands of villages. In addition to demonstrating viable unit economics at the plant level, he must address four factors that are critical to scaling: organizational capabilities, social marketing, partnerships, and government
Naandi Foundation: Safe Water to India
by Allen Hammond, James Koch, Sheel Mohnot, Sherrill Dale
Product Type: Case  Publication Date: 01/2010  Product ID#: 1-428-987  Length: 31pages
This case follows the development of the Naandi Safe Water Program from the view of Naandi’s chairman and founder, Dr. K. Anji Reddy. In 2002, Dr. Reddy saw a sign informing affluent guests at a hotel that “the tap water in this toilet is potable.” Realizing that the affluent people of India have access to clean and drinkable water even in the toilet, yet the majority of India’s pu…
Women Entrepreneurs in Rwanda (English): Banana Wine
by Etienne Musonera
Product Type: Case  Publication Date: 03/2010  Product ID#: 1-429-070  Length: 12pages
This case was written for a class in the Goldman Sachs 10,000 Women Initiative, which aims to bring high-quality business and management education to 10,000 underserved women around the world. It was taught in classes consisting of about 30 women entrepreneurs each in Kigali, Rwanda, and it described the banana wine business of Christine Murebwayire, an alumnus of the program. See…
Women Entrepreneurs in Rwanda (English):Lumberyard
by Etienne Musonera
Product Type: Case  Publication Date: 09/2010  Product ID#: 1-429-071  Length: 10pages
This case was written about an alumnus of the Goldman Sachs 10,000 Women Initiative, which aims to bring high-quality business and management education to 10,000 underserved women around the world. It was written to be used for a cohort of the same program. See Kinyarwanda version if needed. This case describes Anastasie Nyirabukeye’s timber and woodwork business and chronicles her…
Women Entrepreneurs in Rwanda (Kinyarwanda): Banana Wine
by Etienne Musonera
Product Type: Case  Publication Date: 09/2010  Product ID#: 1-429-138  Length: 12pages
This is the Kinyarwanda-language version of the case was written for a class in the Goldman Sachs 10,000 Women Initiative, which aims to bring high-quality business and management education to 10,000 underserved women around the world. It was taught in classes consisting of about 30 women entrepreneurs each in Kigali, Rwanda, and it described the banana wine business of Christine M…
Women Entrepreneurs in Rwanda (Kinyarwanda): Lumberyard
by Etienne Musonera
Product Type: Case  Publication Date: 07/2010  Product ID#: 1-429-139  Length: 12pages
This Kinyarwanda-language version case was written about an alumnus of the Goldman Sachs 10,000 Women Initiative, which aims to bring high-quality business and management education to 10,000 underserved women around the world. It was written to be used for a cohort of the same program. See English version if needed. This case describes Anastasie Nyirabukeye’s timber and woodwork bu…
by Lindsey Hiebert, Kara Lille Sheppard-Jones, Taylor Valentine
Product Type: Case  Publication Date: 04/2015  Product ID#: 1-429-426  Length: 20pages
Third-place winner of the 2015 Next Billion competition. The hybrid organization Runa has built the world’s first guayusa tea supply chain in Ecuador, and the CEOs of the company have proposed a new hybrid structure to scale operations to Peru — Runa LLC (the business in Brooklyn, New York), its foundation, and an impact investor — giving the foundation a stable source of income.
Maya Mountain Cacao
by Ryan Strauss, Oleksandr Svyryd, Vanina Farber Fuks, Hassan Wilson
Product Type: Case  Publication Date: 04/2015  Product ID#: 1-429-427  Length: 16pages
Honorable mention in the 2015 Next Billion competition. Maya Mountain Cacao and its holding company, Uncommon Cocoa, are growing rapidly. The companies are transitioning from infancy to a growth stage, and face critical decisions on what business ventures should be pursued next. Both entities must continue to maximize the social benefits associated with operations, while balancing product demand. With 3 prospective opportunities identified, students will determine the course(s) the companies should pursue.
Mushrooms as a Viable Product for Poverty Alleviation in Tanzania
by Geoffrey R. Archer, Sarah Proctor, Jennifer Vagg
Product Type: Case  Publication Date: 04/2013  Product ID#: 1-429-333  Length: 16pages
Honorable Mention – 2013 NextBillion Case Writing Competition. This case focuses on mechanisms for alleviating poverty and addressing food security issues through small scale farming in Tanzania. Simon Mkao, the protagonist, needs to choose a business model for expanding his small-scale mushroom farming operations (the Mwika Mushroom Group) as he drafts a proposal for the Ministry of Agriculture and Food Security.
Genesis of a Green Brand in the Mayan Rainforest
by Mary Conway Dato-on, Silvia Cacho-Elizondo
Product Type: Case  Publication Date: 04/2014  Product ID#: 1-429-386  Length: 20pages
3rd Place Winner – 2014 NextBillion Case Writing Competition. A consultant to the Mayan gum growers consortium has only three months to prepare the launch of the first organic biodegradable gum at BIOFach, the world’s largest organic tradeshow. The consultant must build a brand story, identity and devise the right strategy to connect the producers to the best target market.
United Care Philanthropy Exchange
by Sonia Mehrotra, Phd, Dr. Anil Rao Palia, Prof. Dr. Uday Salunkhe, Ali Taleb, Phd
Product Type: Case  Publication Date: 05/2014  Product ID#: 1-429-394  Length: 16pages
United Care Development Services United Care (UC) is a not-for-profit organization (NPO) that acts as an intermediary between donors and local NPOs that provide education, health, energy, and environmental services to underprivileged communities. Students are asked to assess the organization’s position in terms of sustainability and scalability and chart the best course for UC going forward.
Oxfam-Swiss Re Micro-insurance Partnership in Ethiopia
by Jonathan Doh, Ted London
Product Type: Case  Publication Date: 03/2012  Product ID#: 1-429-185  Length: 22pages
Winner of the 2012 Oikos Foundation Casewriting Competition. Swiss Re, a large global reinsurance company, has partnered with Oxfam America, an international relief and development organization, to provide the poor with risk reduction support. The partnership’s evolution shows students many common inter- and intra-organizational challenges.
CCI: Last Mile Distribution Challenge
by Dr. Guda Sridhar, Vaibhav Chawla, Deep Singh
Product Type: Case  Publication Date: 04/2013  Product ID#: 1-429-325  Length: 24pages
In 2007, Akhilesh Gupta and Naren Shah reconfigured Candy and Chocolate India with a vision to build an effective and efficient Route to Market (RTM). The objectives of the reconfiguration were to increase the availability of CCI brands and improve customer service. By 2012,CCI realized its vision by significantly increasing the reach of its products as well as increasing the sales of the company over and above initial expectations.
BTPN (A): Banking for the Bottom of the Pyramid in Indonesia
by R. Ryan Nelson, Carl P. Zeithaml, Gardner Bell
Product Type: Case  Publication Date: 04/2013  Product ID#: 1-429-330  Length: 20pages
1st Place – 2013 NextBillion Case Writing Competition. BTPN is a mid-size bank in Indonesia with a successful business model that also creates positive social change (following its mission to “Do Good and Do Well”). The Bank’s president, Jerry Ng, is faced with the dilemma of how to grow the business: Should BTPN expand its micro-lending to include the productive poor a the Bottom of the Pyramid (BoP)?
Hydraid: Safe Water for the Base of the Pyramid
by Paul Mudde
Product Type: Case  Publication Date: 04/2013  Product ID#: 1-429-332  Length: 24pages
2nd Place Winner – 2013 NextBillion Case Writing Competition. Triple Quest, a joint venture between a manufacturer and a private investment company, is experimenting with different business models to distribute its proprietary Hydraid water filtration system. This case discusses the worldwide water crisis and the organizations involved in addressing it.
African Solar Rise: Electrifying Rural Tanzania
by Sam Aflaki, Andrea Masini
Product Type: Case  Publication Date: 04/2014  Product ID#: 1-429-384  Length: 20pages
1st Place Winner – 2014 NextBillion Case Writing Competition. The founder and CEO of African Solar Rise (ASR), a NGO providing solar energy solutions in Tanzania—is faced with the question of how to scale up his organization’s operations. Doing so requires that two fundamental challenges are addressed: (i) how to improve supply chain operations and last-mile distribution in underdeveloped rural Tanzania, and (ii) how to solve the financial issues faced by the company and its potential customers.