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Narayana Nethralaya:
Expanding Affordable Eye Care
by G Shainesh, Suhruta Kulkarni

Product Type: Case Publication Date: 04/2014 Product ID#: 1-429-385 Length: 12pages
Core Disciplines: Base of the Pyramid; Corporate Social Responsibility (CSR); Emerging Markets; Social Impact; Strategy & Management
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TEACHING NOTE: Available to Registered Educators. Please login to view it.
DESCRIPTION: 2nd Place Winner – 2014 NextBillion Case Writing Competition. The Karnataka Internet-assisted Diagnosis of Retinopathy of Prematurity (KIDROP) initiative at Narayana Nethralaya seeks to prevent blindness among prematurely born/underweight babies. Although diagnosis and treatment are simple and inexpensive, awareness among poor rural villagers is extremely low. The case finds the protagonist seeking to scale his model to increase awareness and reach the highest number of patients. Students are asked to search for self-sustainable solutions to this problem of scalability.
TEACHING POINTS:
After reading and discussing this case, students should be able to:
Evaluate different service models to provide service at minimal societal cost and calculate the cost.
Appreciate use of technology, knowledge and institutions to reach out to a large population in a cost efficient and effective manner.
Distinguish between financial costs and societal costs.
Evaluate Public-Private Partnerships for delivering healthcare services.
Secondary Tags: Business and Society; Innovation
Sales Rank: #62