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Vision Correction in the Developing World:
by Aneel Karnani
Description: This case is about a major unmet social need: vision correction. Even though technologically this is a simple problem to solve – eyeglasses – it is not being solved. Over 500 million people with refractive error continue to do without vision correction and lead less productive lives than they could if they had eyeglasses. It would seem that private companies could profitably supply eyeglasses to the poor. Essilor, a French multinational company that is one of the world’s leading manufacturers of plastic eyeglass lenses, has developed an innovative approach to selling eyeglasses to the poor in rural India. The case describes Essilor’s strategy and provides enough data to do a simple economic analysis of the project. The case next describes VisionSpring, a NGO that supplies reading glasses to the poor in developing countries. The case question centers on whether the two approaches are working and challenges students to consider creative solutions that might work better.
Teaching Points: “This case study can be used to:
Introduce students to the issue of global vision correction in developing countries.
Examine the reasons that prevent the issue from being solved.
Analyze the business model of Essilor and VisionSpring. Consider why they are or are not achieving success and how strategic changes may help make them more successful.
Brainstorm other solutions that may work better to solve the problem of vision correction.”
• Base of the Pyramid (BoP)
• BRIC (Brazil, Russia,India, China)
• Consumer Products
• Cross-Border Activities
• Developed Markets / Advanced Economies
• Emerging and Developing Economies
• Emerging Markets
• International Business
• Multinational Enterprises (MNEs)
• Newly Industrialized Countries
• Social Enterprise & Entrepreneurship
• Strategic Management
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