Core Disciplines: BRIC (Brazil, Russia, India, China); Developed Markets / Advanced Economies; IB Theory & Tools; International Business; Multinational Enterprises (MNEs)
DESCRIPTION: Super 8 was founded in 1974 with one modest model in Aberdeen, South Dakota. Thirty years later, the Super 8 motel chain was preparing for overseas expansion in China. This mini-case examines the franchising strategy that brought Super 8 to China. This case is included in Module 4 of the course Business Thought & Action.
TEACHING POINTS: After discussing this case study, students will be able to: describe appropriate business terms and principles approriate to this case, apply critical concepts from earlier learning to define a solution to the case, successfully articulate data and information in support of the solution proposed, critically analyze and discuss other responses and solutions to the case, draw lessons from the case analysis, generalize the learnings of this case to other business challenges and decisions in organizations other than the one analyzed in this case study, demonstrate leadership and scholarship in analysis.
Secondary Tags: Consumer Products; Globalization
Sales Rank: #296