Author: Michael Jensen, Moses Lee
Product Type: Case
Product #: 1-428-594
Publication Date:03/2009
Length: 16
Keywords: Strategic Management, Strategy, Management, Consumer Products, Asia, North America, Standard war; blu-ray; blu ray, HDDVD, hd dvd; sony; toshiba; alliances
| Discipline: | Strategic Management
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| Industry: | Consumer Products
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| Region: | Asia North America
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| Topic: | None assigned |
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Sony and Toshiba, the developers of the high definition DVD format Blu-ray and HD DVD, respectively, were in a high profile standard war for the next generation video format. Both had formed alliances in order to drive greater and faster market acceptance. After six years of battling, however, Sony prevailed. This case explores the conflict between Sony and Toshiba and how Sony had eventually won.
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