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Scott A. Moore

Arthur F. Thurnau Professor; BBA Program Director; Associate Professor of Business Information Technology
University of Michigan's Ross School of Business


Dr. Moore is an Associate Professor in the Business Information Technology group at the Michigan Business School. He is also an Arthur F. Thurnau Professor in recognition of his efforts in undergraduate education. His current research focus is on supply chain management. In this research he is running experiments in which automated agents evolve under the control of genetic programming in order to improve their performance in managing inventory in a supply chain. Previously, he developed a language for automating complex electronic communication. He investigated the effects of applying this technology to EDI, workflow automation, and agents and electronic commerce.

Scott also investigated workflow systems and office automation. This involved defining a theory of work readiness and a computerized system based on this theory. The goal of this research is to determine the effects of this system on the behavior of information workers. Previous lines of research led him to construct a DSS for investigating fleet mixes, an environment for creating and investigating mathematical models, a prototype of a document retrieval system based on a formal language, a message management system (MMS) for an office environment, and a work management system.


Found: 21 Products
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Cases
by Scott A. Moore, Suresh Malladi
Product Type: Profile  Publication Date: 04/2012  Product ID#: 1-429-236  Length: 10pages
This profile describes PatientsLikeMe, an online healthcare database that provides resources for people with different health ailments, free of charge. The company was founded on the motto of "patients helping patients live better every day", which has led the company to continue expanding its database and develop bett...
by Scott A. Moore, Suresh Malladi
Product Type: Case  Publication Date: 02/2012  Product ID#: 1-429-235  Length: 20pages
Ratan Tata, CEO of Tata Motors, wants to introduce the world's cheapest car, priced at $2,500, for the common Indian - the car is the Tata Nano and has been accordingly dubbed the "People's Car". But the introduction of the Nano has been ridden with difficulties. Coupled with poor sales and a recent crisis wher...
by Scott A. Moore, Ross Baird, Carol Gee, Peter Roberts, Philip Powell, Jacob Hiatt, Matthew Hutchens, Rocio Ortiz, Paul Clyde, Shilpa Gulati, Gopal Pai, Y. David Seo, Alice Zheng, Lauren Foukes, Gautam Kaul, Daniel Fogel, Michael Nestor
Product Type: Module  Publication Date: 05/2011  Product ID#: 1-429-180  Length: 93pages
Winners of an academic business case competition co-sponsored by the William Davidson Institute, Acumen Fund, and Ashoka, these cases deal with social enterprise and base of the pyramid issues. This collection includes the following: 1st Place: Village Capital: Using Peer Support to Accelerate Impact Investing 2nd Plac...
by Scott A. Moore
Product Type: Profile  Publication Date: 02/2011  Product ID#: 1-429-163  Length: 11pages
This profile chronicles McDonald's rise over 40 years, its sudden descent in the early 1990s, and then its return in the early 2000s. Students are encouraged to think about what happened, why, and the lessons that can be learned. This profile was written for an undergraduate business course. This case is includ...
by Scott A. Moore
Product Type: Profile  Publication Date: 12/2010  Product ID#: 1-429-058  Length: 20pages
In 1999, Enron was the #1 company in innovation and quality of management. Less than two years later, it filed for bankruptcy in one of the most portent fraud cases of the decade. The story of Enron’s rise and fall tells a lot about manipulation of accounting and regulatory standards and about the disregard of ethics a...
by Scott A. Moore
Product Type: Conceptual Note  Publication Date: 12/2010  Product ID#: 1-429-005  Length: 7pages
This note profiles two companies--Gap Inc. and Deckers Outdoors Corp--with a focus on their value chains. It includes financial information and breaks down the parts of the two companies' value chains for students to analyze and compare. It is intended to be preceded by "Note on the Value Chain: A Framework for Ana...
by Scott A. Moore
Product Type: Profile  Publication Date: 03/2010  Product ID#: 1-429-053  Length: 12pages
This profile describes Marvel Comics' beginning as a small start-up, its successes in the Golden and Silver Ages of the comic book industry, its subsequent decline in sales, bankruptcy, and finally, its reinvention and successful entry into the movie industry. This case is included in Module 3 of the course Bus...
by Scott A. Moore
Product Type: Profile  Publication Date: 03/2010  Product ID#: 1-429-054  Length: 15pages
Kodak has been a leader in convenient and cutting edge products for many decades. However, the company has not adapted well to the market's shift toward digital technology. Now, the CEO must decide how to handle the decline of earnings and stock prices, which began in the last decade. This case is included in M...
by Scott A. Moore
Product Type: Case  Publication Date: 02/2010  Product ID#: 1-429-037  Length: 10pages
Toll Brothers has lost focus on what it does best. This is the surprising story of a dominant luxury home builder whose volatility during the housing boom and bust has nearly devastated the company. Students use this case to analyze business stress, decline, and how to respond. The case is complementary to an excerpt f...
by Scott A. Moore
Product Type: Conceptual Note  Publication Date: 02/2010  Product ID#: 1-429-031  Length: 12pages
The purpose of this note is to provide some insight about the change from analog to digital, the increasing penetration of digital technologies in our lives, the increasing performance of that technology, and the effects of this digitization. It begins with an examination of the analog world and is followed by an analy...
by Scott A. Moore
Product Type: Conceptual Note  Publication Date: 02/2010  Product ID#: 1-429-032  Length: 4pages
In The New Age of Innovation, C.K. Prahalad and M.S. Krishnan, professors at the Ross School of Business, describe both how the creation of value by businesses is going to change, and how information technology (IT) is the tool that will allow them to make that change. This note summarizes, at a very high level, some o...
by Scott A. Moore
Product Type: Conceptual Note  Publication Date: 02/2010  Product ID#: 1-429-028  Length: 12pages
This note chronicles the technological advances in the American movie industry through the decades that have created a more personalized and convenient viewer experience, including the advent of movies, television, cable TV, VCRs, DVD players, digital movie reels, and online movie access. This case is included in M...
by Scott A. Moore
Product Type: Profile  Publication Date: 02/2010  Product ID#: 1-429-035  Length: 5pages
This is a concise profile of NIKEiD, Nike's customized product line. It is meant to highlight how advancements in IT have allowed the consumer product industry to offer customers personalized products. It includes a brief history of Nike and NIKEiD as well as a description of the NIKEiD website and its features. It...
by Scott A. Moore
Product Type: Profile  Publication Date: 02/2010  Product ID#: 1-429-036  Length: 6pages
This is a concise profile of InnoCentive—the company that created the first online marketplace for corporate research and development (R&D). It can be used to highlight how advancements in IT have spurred changes in the ways that companies perform R&D. This profile reviews the basic structure of InnoCentive’s “Open Inn...
by Scott A. Moore
Product Type: Profile  Publication Date: 02/2010  Product ID#: 1-429-034  Length: 5pages
This is a concise profile of Left foot Company, the customized shoe business of Finland’s leading casual footwear manufacturer, Pomarfin Ltd. It includes a brief history of Pomarfin and Left foot Company as well as a description of the The left Process of ordering customized shoes—which includes scanning of customers’ ...
by Scott A. Moore
Product Type: Profile  Publication Date: 02/2010  Product ID#: 1-429-026  Length: 5pages
This is a concise profile of Bell Labs. It describes the company's history, its roles as a fundamental research organization as well as an innovation engine for Alcatel-Lucent, and its unique in-house R&D culture. This profile is intended to be taught in conjunction with the InnoCentive profile in order to compare ...
by Scott A. Moore
Product Type: Profile  Publication Date: 01/2010  Product ID#: 1-429-018  Length: 8pages
This profile provides an overview of the Toyota Production System and the concepts of “Lean manufacturing” and “Kaizen” associated with it. The profile also describes current issues Toyota faces in light of recent quality and image problems. This case is included in Module 2 of the course Business Thought & Action....
by Scott A. Moore
Product Type: Mini-Case  Publication Date: 01/2010  Product ID#: 1-429-017  Length: 8pages
This mini-case details the history of Dell and its made-to-order production system. From a simple computer assembly and delivery company, Dell grew to dominate the PC industry by leveraging information and focusing on efficiency throughout the supply chain. However, changes in consumer tastes and supplier cost structur...
by Scott A. Moore
Product Type: Profile  Publication Date: 01/2010  Product ID#: 1-429-006  Length: 4pages
This is a short profile of the company 23andMe. It provides a brief overview of the landmark events that paved the way to the company's founding, the company's goals, obstacles faced by companies in the genomics industry (especially as it relates to regulations and licenses), and its recent challenges. This pro...
by Scott A. Moore
Product Type: Conceptual Note  Publication Date: 01/2010  Product ID#: 1-429-004  Length: 7pages
The purpose of this note is to consider the decisions that firms' leaders make about the scope of their business. It examines three companies--Domino's Pizza, General Mills, and General Electric--who define their businesses in different ways and asks students to evaluate them from the perspective of a potential...
by Scott A. Moore
Product Type: Profile  Publication Date: 12/2009  Product ID#: 1-428-996  Length: 5pages
This profile describes Google AdWords, which offers advertisers placements on search results pages and affiliated web sites. AdWords is a major driver of Google's revenue.
 
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