Author Detail

Michael Jensen

Michael R. and Mary Kay Hallman Fellow & Associate Professor of Strategy
University of Michigan’s Ross School of Business

Michael Jensen’s research focuses on the role of social structures in markets. In the process of doing so, he views markets as social structures that encompass social networks and market identities, both of which shape economic opportunities. Within this broad theoretical framework, he focuses mainly on social status, initially theorized as positions in social structure, but more recently also theorized as an important aspect of market identities. His current projects explore the role of identity in the creation of markets for illegitimate products and in what kinds of markets robust market identities are most effective.

Michael is currently on the editorial boards of Academy of Management Journal, Administrative Science Quarterly, and Strategic Management Journal. He currently teaches courses on corporate strategy, strategic social networks, and negotiations in the BBA, MBA, and Ph.D. programs.

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CASE

Blu-Ray vs. HD DVD

by Michael Jensen

Product Type: Case Publication Date: 03/2009 Product ID#: 1-428-594 Length: 17pages

Sony and Toshiba, the developers of the high definition DVD format Blu-ray and HD DVD, respectively, were in a high profile standard war for the next generation video format. Both had formed alliances in order to drive greater and faster market acceptance. After six years of battling, however, Sony prevailed. This case...