Teaching Note Guidelines

• Case Title
  The title of a case is usually more than just the name of the organization. Indeed, if possible, it ought to encapsulate the focus of the case. Double titles (Dell: The Way Forward, for example) are not recommended.

• Case Synopsis
  Case Synopsis is a brief but comprehensive summary of the case. It includes:
  • the context (industry and geographic region, for example),
  • the setting (the organization),
  • the situation (the crisis/emergency/problem/challenge/opportunity/decision which will drive the action-oriented task of the case), and
  • the characters.

• Case Pedagogy
  Case Pedagogy discusses the case in terms of its use. It includes:
  • the target audience,
  • the target course/module,
  • the primary learning objectives,
  • ancillary lessons,
  • lesson plans,
  • case priming questions,
  • recommendations for classroom discussion,
  • discussion trigger questions,
  • related assignments,
  • additional readings,
  • references, and
  • case supplements (CDs, visitors, videos, printed materials).

• Case Analysis
  Case Analysis provides a model "solution" to the case. It includes:
  • appropriate tools and techniques;
  • applicable models, concepts, theories, and frameworks;
  • example calculations;
  • alternatives;
  • advantages/disadvantages;
  • tables, graphs, charts, and other visual representations;
  • analytical procedures;
  • logical arguments; and
  • any knowledge of actual outcomes.

• Case Experience
  Case Experience presents lessons from the case in use. It includes:
  • problems which students encounter,
  • red herrings,
  • common questions,
  • actual history of the case (if known), and
  • alternative approaches.