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Cases
Acumen Fund: BOP Talent Mgt. Jeffrey Sanchez-Burks
02/2009
20pages
ID#: 1428768
Some of the greatest organizational challenges for social ventures serving the base of the pyramid are recruiting and retaining high quality talent. Acumen Fund, a philanthropic venture capita…
Acumen Fund: Making an Impact Ted London
04/2008
23pages
ID#: 1428592
Acumen Fund is global philanthropic venture capital fund that seeks to prove that small amounts of philanthropic capital, combined with large doses of business acumen, can build thriving enter…
Acumen: Valuing Social Venture (A) Gautam Kaul
05/2009
28pages
ID#: 1428788
Acumen Fund is a social venture capital fund that primarily supports ventures that deliver goods and services to the poor. This support involves using a variety of financial vehicles, such as …
Acumen: Valuing Social Venture (B) Gautam Kaul
10/2009
6pages
ID#: 1428872
This case is a follow-on to the case, “Acumen Fund: Valuing a Social Venture” (#1428788). This case modifies some of the assumptions in the original case and challenges students to use real op…
Advanced Chemical Industries’ Shwapno Initiative Md. Ashaduzzaman
07/2011
11pages
ID#: 1429184
In Bangladesh, most of the farmers, fisherman, and meat producers of the country were victim to typical interest business Dadan, a business system in Bangladesh in which middlemen purchase pro…
Adventureland: Disney’s Foreign Ops William J. Streeter
10/2006
15pages
ID#: 1428692
The two Disney amusement park complexes in the U.S. have been tremendously successful. This has led the company to open new parks in Japan and France with different degrees of success. This ca…
Airbus and Boeing Robert E. Kennedy
05/2008
31pages
ID#: 1428593
Airbus and Boeing have been involved in a bruising battle for global aircraft sales. Throughout the 2000s, the aircraft industry had lurched from crisis to crisis—with first one rival innovat…
American Express M.S. Krishnan
09/2010
20pages
ID#: 1429100
This case is about American Express (AXP), a leading financial services and travel company. Jim Bush, Executive Vice President of AXP World Service, was confronted with a challenge in the mid…
AMREF & Guardian in Katine Village Christie L. Nordhielm
02/2008
11pages
ID#: 1428661
AMREF (African Medical and Research Foundation) is an NGO working on health-related issues in Africa; the Guardian is one of the largest newspapers in the UK. As a part of expanding its cove…
Annapurna Salt C.K. Prahalad
12/2010
30pages
ID#: 1429155
In India, Iodine Deficiency Disorder hinders the growth and intellectual development of 70 million people, with twenty percent of the population at risk. Yet up to fifty percent of the iodine …
Anne Ladky: An Energy Approach To Leadership Jane Dutton
08/2009
14pages
ID#: 1428851
Leaders of political advocacy organizations are faced with the challenge of motivating their employees past frequent obstacles, shortcomings, and failures. Anne Ladky, the Executive Director o…
Aramex (A) Robert E. Kennedy
06/2009
22pages
ID#: 1428776
The Aramex case study presents the complex situation facing Fadi Ghandour, a Jordan-based entrepreneur who started Aramex, an express and logistics company that was the first Arab-based firm t…
Augusta Richards: Plagiarism (A) Andrew Hoffman
04/2010
8pages
ID#: 1429044
This is an ethics case about a dilemma facing Augusta Richards, professor of business at the Boston University School of Management. She has been informed by an international colleague in her…
Augusta Richards: Plagiarism (B) Andrew Hoffman
04/2010
2pages
ID#: 1429045
This is the second part of the three-part case, Augusta Richards: Responding to Plagiarism. Richards has made the first step toward rectifying the plagiarism of her work, and part (B) describ…
Augusta Richards: Plagiarism (C) Andrew Hoffman
04/2010
8pages
ID#: 1429046
This is the third part of the three-part case, Augusta Richards: Responding to Plagiarism. In part (C), Richards has made the second step toward rectifying the plagiarism of her work. Part …
Autoprime Corporation William Lovejoy
12/2010
7pages
ID#: 1429131
The case describes the frustrating experiences of Alice Reinhart who is hired by Autoprime as a production foreman to help their Ohio manufacturing plant transition to Just-in-Time (JIT) produ…
B&O; Railroad Museum (A) Kathleen Sutcliffe
03/2009
8pages
ID#: 1428779
This case presents students with a crisis at the Baltimore and Ohio (B&O;) Railroad Museum. The museum, which was established alongside the first railroad in the United States, had a long and v…
Better Place: Charging Into the Future Andrew Hoffman
05/2010
26pages
ID#: 1428946
With partnerships and developments in nations across the globe, Better Place seemed poised to succeed in the burgeoning electric vehicle market. Yet Better Place’s proposition relied on a rev…
Bharti Airtel (A) C.K. Prahalad, M.S. Krishnan, Sheel Mohnot
05/2011
16pages
ID#: 1428834
India’s wireless giant Bharti Airtel (Airtel) exemplifies many of the tenets set forth in the book The New Age of Innovation by CK Prahalad and MS Krishnan. Divided into two segments, Case …
Bharti Airtel (B) C.K. Prahalad, M.S. Krishnan, Sheel Mohnot
05/2011
9pages
ID#: 1428864
This case study on India’s wireless giant Bharti Airtel (Airtel) is the second of two cases on the company that show how the firm exemplifies many of the tenets set forth in the book The New A…
Blu-Ray vs. HD DVD Michael Jensen
03/2009
17pages
ID#: 1428594
Sony and Toshiba, the developers of the high definition DVD format Blu-ray and HD DVD, respectively, were in a high profile standard war for the next generation video format. Both had forme…
Boeing: The Fight for Fasteners Ravi Anupindi
11/2009
26pages
ID#: 1428787
Boeing originally was scheduled to deliver the Dreamliner to airline customers in mid-2008. However, after five announced delays over two years, the company was forced to postpone the first te…
BP & Whiting Refinery (A) Tom Lyon
12/2008
11pages
ID#: 1428727
Teaching Note available to Registered Educators This case describes the situation facing BP America’s President Bob Malone in late 2007. Malone could not understand where they had gone…
BP: Beyond Petroleum? Andrew Hoffman
04/2012
28pages
ID#: 1429229
British Petroleum (BP), one of the world’s largest oil companies, had spent over $200 million rebranding itself as environmentally responsible, with the tagline “Beyond Petroleum.” However, af…
Branding Israel (A) Rajeev Batra, David Vannette
04/2009
24pages
ID#: 1428725
This case study teaches students about the concept of nation branding through a real-world project that has been designed to understand and affect the public’s perceptions of the nation of Isr…
Branding Israel (B) Rajeev Batra, David Vannette
04/2009
5pages
ID#: 1428823
This short case provides an update to the Branding Israel Case A, which was focused on understanding and affecting public perception of Israel. Case B presents students with information rega…
Building a Sustainable Venture Ted London
11/2006
22pages
ID#: 1428611
The Mountain Institute works to improve environmental conditions and the quality of life for local communities in mountainous regions throughout the world. TMI is exploring options for its …
Buyer/Seller Exchanges Relationship Robert J. Dolan
12/2009
5pages
ID#: 1428995
This case introduces students to the different market-making mechanisms. It distinguishes the ways in which buyers and sellers interact (posted price, negotiation, horizontal interaction), pro…
Calling and Talent Development Valerie Myers
10/2011
22pages
ID#: 1429200
This case details the career development of an individual who is guided by a “calling”, a term that has been diluted over the years, but carries significant meaning. Told from the perspective …
Capacity Mgt. at St. Mary’s Hospital Izak Duenyas
11/2008
12pages
ID#: 1428724
This case explores the capacity management challenges facing the Surgical Intensive Care Unit at St. Mary’s Hospital. Recent increases in the number of patients have led to a demand for beds …
CARE Ted London
11/2008
24pages
ID#: 1428645
CARE is an international, humanitarian, non-governmental organization (NGO) composed of twelve member countries that manage field operations in over seventy countries offices around the worl…
Caring Company: CSR in Hong Kong James Walsh
07/2009
22pages
ID#: 1428770
This case study focuses on the Caring Company scheme, one of the most prominent Corporate Social Responsibility programs in Hong Kong. The case was built off of first-hand field research and i…
Caritex Cooperative John Stocker
04/2009
17pages
ID#: 1428617
The founders of the Caritex Cooperative, Alex and Lucy Ivanov, created a business that was operationally sound but a financial disaster. Caritex was a meat processing and retail company locate…
Casas Bahia C.K. Prahalad
12/2010
24pages
ID#: 1429148
In fifty years, Casas Bahia has grown from one man selling blankets and bed linens door-to-door to the largest retail chain in Brazil, offering electronics, appliances, and furniture. With its…
CEMEX C.K. Prahalad
12/2003
18pages
ID#: 1429149
The third largest cement manufacturer in the world, CEMEX decided it needed to move from selling materials to selling solutions. With low fixed prices, materials on credit, pre-costed housing …
CEMEX’s Patrimonio Hoy Ted London
04/2012
25pages
ID#: 1428606
This case sets the stage for the 2012 case study “Constructing a Base-of-the-Pyramid Business in a Multinational…
CEMEX’s Patrimonio Hoy Looks to Grow Ted London
03/2012
22pages
ID#: 1429202
This case continues the story from the revised 2006 case study”CEMEX’s Patrimonio Hoy: At the Tipping Point?”
Chery Automobile John Branch
04/2008
13pages
ID#: 1428582
The Chery Automobile case focuses on the Chinese company, which, in 2007, was the fourth largest automotive company in China. Chery was growing at enormous speed, and was already exporting to …
China Mobile and Climate Change Jacob Park, Rick Bunch
02/2010
36pages
ID#: 1428876
In September 2009, Chinese President Hu declared that China would reduce the amount of carbon dioxide it emits by a notable margin by 2020 and work to develop a green economy. At the same tim…
Chrysler (A): Bankruptcy to Rebirth William K Hall
12/2009
18pages
ID#: 1428879
In 2009, Chrysler, one of the oldest and most storied American automotive companies, entered and exited bankruptcy with the support of the U.S. government. Upon leaving bankruptcy, Chrysler f…
Circuit City Robert E. Kennedy
12/2010
11pages
ID#: 1429013
This case tells the story of Circuit City (formerly known as Wards). It describes the company’s rise to prominence as the leading consumer electronics retailer in the United States. It goes …
Cisco – Supply Chain Risk Mgt (H1N1) Ravi Anupindi
03/2011
32pages
ID#: 1428881
Cisco’s story will expose students to supply chain risk management (SCRM). Cisco’s simulation of a flu outbreak in Asia will leave students with a better understanding of how to utilize SCRM p…
Clorox Company Goes Green Andrew Hoffman
05/2010
26pages
ID#: 1429087
~~Finalist and 3rd Place winner in the 2011 Oikos Casewriting Competition~~ In early 2008, Clorox released a new line of environmentally friendly cleaning products called GreenWorks. The produ…
Coke in the Crosshairs Andrew Hoffman, Sarah Howie
07/2010
22pages
ID#: 1429098
How do you maintain relationships with companies that serve a majority of people, but upset an outspoken minority? Winner of the 2011 Oikos Casewriting Competition, this case explores a tenuou…
Connecting the Rural Poor Ted London
02/2007
22pages
ID#: 1428608
Grameen Telecom’s Village Phone is a program that is focused on bringing cellular service to people in rural villages in Bangladesh. In 2006, Grameen’s Village Phone initiative had an instal…
Crafting a Fulfilling Job: Bringing Passion Into Work Jane Dutton
08/2009
8pages
ID#: 1428853
Jobs are typically designed by managers for employees. The concept of “job crafting” captures the ways in which employees change these job designs to align with their motives, strengths, and p…
Credit Cards for the Poor: HSBC Raed Elaydi
01/2010
6pages
ID#: 1428888
This case follows the vision of Dalshan Ismail, Executive Director of HSBC’s Sri Lankan credit card business for HSBC’s credit card venture in Sri Lanka. He realized that the bottom of the pyr…
Deja Shoe (A) Stuart Hart
09/2008
14pages
ID#: 1428670
Long-time environment and recycling supporter Julie Lewis thought that she had struck green gold when she partnered with Nike and Avia executives to create Deja Shoe, an environmental footwe…
Difficult Course, A (A) Susan Ashford, George Siedel
09/2009
5pages
ID#: 1428866
This versatile case can serve many different purposes. It can be used in an orientation program to generate a discussion about the honor code, in a class on organizational behavior or manage…
E+Co & Tecnosol C.K. Prahalad
12/2010
37pages
ID#: 1429153
By providing growth capital to local entrepreneurs, E+Co helps deliver alternative energy solutions to people around the world. In Nicaragua, where nearly fifty percent of the population is “o…
eChoupal – ITC, Ltd. C.K. Prahalad
12/2010
33pages
ID#: 1429150
In setting up rural farmer-entrepreneurs with Internet access, and using modern technology to accurately weigh farmers crops (and paying them promptly), ITC’s eChoupal system is transforming I…
eGovernance in Andhra Pradesh C.K. Prahalad
12/2010
51pages
ID#: 1429151
Partnering with business to deliver government services electronically is fundamentally altering the relationship between government and citizens in Andhra Pradesh, the fifth-largest state in …
EIA at S.C. Johnson Stuart Hart
05/2009
16pages
ID#: 1428778
SC Johnson, a leading consumer products goods company, developed a patented process, Greenlist, to assess the environmental impact of its raw materials. The case study takes the reader through…
EID Parry C.K. Prahalad
12/2010
9pages
ID#: 1429152
EID Parry provides local entrepeneurs the technological backing to run Internet kiosks in rural villages. EID Parry has also created its own Internet portal to support farmers with access to f…
Emancipation Network, The Nathalie Laidler-Kylander
07/2010
30pages
ID#: 1429096
This case is featured as part of the Next Billion/WDI 2010 Case Writing Competition. In 2005, Sarah Symons and John Berger founded The Emancipation Network (T.E.N. Charities) to combat slavery…
EMRI C.K. Prahalad, M.S. Krishnan
11/2010
19pages
ID#: 1428917
Emergency Management and Research Institute (EMRI) is a pioneer and leader in emergency management in India. The EMRI ecosystem integrates resources such as ambulances, EMTs, call center opera…
Energy Efficiency Tom Lyon
07/2011
48pages
ID#: 1429106
Venture capitalists Bill Campbell and Kipp Baratoff have a decision to make. They can either invest their hard-earned capital in one of two existing energy efficiency (EE) companies or create …
Ford Motor Company in the 1920s Robert E. Kennedy
12/2010
4pages
ID#: 1429003
This mini-case provides a concise description of Ford’s early history, highlighting milestones like the debut of the Model T, the use of labor specialization, the first moving assembly line, t…
Friction and Frustration at TMG, Inc Scott DeRue
09/2010
14pages
ID#: 1429112
TMG has a very common problem. Its employees are experiencing a serious breakdown in motivation. Team members feel they work harder than anyone else, but are faced with scathing performance re…
From Gecis to Genpact Robert E. Kennedy
08/2009
22pages
ID#: 1428595
Genpact, founded in 1999 by GE, is a mostly Indian offshore provider of business services and technology solutions to large multinational organizations and other clients around the world. In…
Fundación Paraguaya (A) Paul Godfrey
12/2011
18pages
ID#: 1429216
This case focuses on Fundacion Paraguaya, a microfinance institution in Paraguay that helps primary and secondary schools become financially self-sufficient. Its most recent acquisition – an a…
Fundación Paraguaya (B) Paul Godfrey
12/2011
8pages
ID#: 1429217
This case accompanies the Fundacion Paraguaya (A) case. Martin Burt, CEO of Fundacion Paraguay, has helped another school become financially self-sufficient using the same business model he ap…
Fundación Paraguaya (C) Paul Godfrey
12/2011
4pages
ID#: 1429218
This case outlines four problems with the Social Return on Capital (SROI) metric, which quantifies the social impact of programs like Fundacion Paraguaya. How do you accurately quantify the im…
Genesis BioSystems Tom Porter
08/2011
11pages
ID#: 1429144
In the setting of the highly controversial fertility industry, Genesis BioSystems must consider whether or not to initiate human clinical trials, a decision with serious potential consequences…
Giving Tree International John Branch
07/2008
12pages
ID#: 1428596
Giving Tree International is a non-profit founded in 2006 by six friends in Los Angeles, California, who had the desire to use their professional expertise to start for-profit ventures that ad…
Glaxo and Zantac: Life and Death Robert J. Dolan
01/2010
8pages
ID#: 1429007
This case details the history of Zantac, one of Glaxo’s most successful products, from inception to deterioration when faced by the rise of generics. In doing so, the mini-case describes the m…
Global Seeds to Village Farmers: Hearing the Voices at the BoP Ted London
12/2008
11pages
ID#: 1428612
Pioneer Hi-Bred International, Inc., the hybrid corn company division of Dupont, has engaged with PEACE (People’s Action for Creative Education) to serve the base of the pyramid markets in Ind…
Good Capital Gautam Kaul, Lauren Foukes
05/2011
13pages
ID#: 1429172
Fourth Place Winner of the NextBillion 2011 Case Writing Competition

Kevin Jones, cofounder of social investment firm Good Capital, is considering possible expansion strategies …

Google Energy Shifts into Renewables Andrew Hoffman
04/2012
14pages
ID#: 1429226
Google has been widely criticized for its data center energy usage. Google Energy, a recently created subsidiary, sought to respond to this criticism and, so far, their efforts were successful…
Grainger Amitabh Sinha
12/2010
17pages
ID#: 1429084
Grainger is a distributor of MRO (maintenance, repair, and operations) equipment, based in the US. Most revenues were from the US in 2008, but Grainger was positioning itself to expand its l…
Growing Pains of the Tata Nano Scott A. Moore, Suresh Malladi
02/2012
20pages
ID#: 1429235
Ratan Tata, CEO of Tata Motors, wants to introduce the world’s cheapest car, priced at $2,500, for the common Indian – the car is the Tata Nano and has been accordingly dubbed the “People’s C…
Habitat for Humanity Daniel Fogel, Michael Nestor
05/2011
23pages
ID#: 1429170
Fifth Place Winner of the NextBillion 2011 Case Writing Competition

Henry Smith, Director of New Orleans Area Habitat for Humanity, has been encouraged by the Habitat for Humanit…

Handy Lab, Lab-on-a-Chip Thomas C. Kinnear
11/2009
24pages
ID#: 1428929
Heart of Reuters (A), The Jane Dutton
03/2010
14pages
ID#: 1428855
The Heart of Reuters (Parts A and B) describes the responses of Reuters America to the incidents of 9/11/2001. The Heart of Reuters Part A describes the range of adaptive responses to the even…
Hindustan Lever at the BoP Ted London
11/2008
20pages
ID#: 1428604
Hindustan Lever Limited, principally owned by Unilever, operates Shakti, a program which aims to extend the reach of HLL’s products to the 742 million rural consumers in 637,000 villages in …
Honest Tea Andrew Hoffman
09/2010
22pages
ID#: 1428947
Are “wide-scale distribution” and “sustainability” mutually exclusive? This case explores this question through the examples of Honest Tea, one of the fast growing companies in the Ready-To-…
ICICI Bank C.K. Prahalad
12/2010
25pages
ID#: 1429154
As the second-largest bank in India, ICICI Bank has led multiple initiatives to provide banking services at an affordable costs to the poor. ICICI has partnered with others to co-locate ATMs w…
Implementing POS at Prudential Kim Cameron
07/2009
22pages
ID#: 1428869
Positive environment in the workplace is usually assumed to be beneficial to employee morale, but not always a necessity for achieving the firm’s strategic goals. Positive Organizational Schol…
In Search of Proof Elayid Raed
06/2010
8pages
ID#: 1429069
The case is about Anup Noori’s efforts to expand on the Microfinance model into one that targets structural poverty (i.e. asset poverty, illiteracy, lack of access to medication and water). In…
International Development Enterprise Syed Abdul Samad
07/2010
18pages
ID#: 1429092
This case is featured as part of the Next Billion/WDI 2010 Case Writing Competition. It centers around International Development Enterprise India (IDEI) and its efforts to provide low-cost irr…
Inventory Gremlins Greg Miller
09/2010
6pages
ID#: 1429105
Can you practice basic accounting principles through an interesting story? This case presents a budding entrepreneur, Amanda Gojko, who has started her own small business and needs to take phy…
IRC in Sierra Leone, The John Baker
07/2010
14pages
ID#: 1429097
This case is featured as part of the Next Billion/WDI 2010 Case Writing Competition. The International Rescue Committee (IRC) had just implemented a successful youth capacity-building pilot pr…
ITC e-Choupal 3.0 C.K. Prahalad, M.S. Krishnan
05/2011
24pages
ID#: 1428915
This case study is an in-depth analysis of ITC’s initiative to develop third-generation e-Choupals, or internet-enabled computer stations based in villages. The first e-Choupals provided info…
Jaipur Foot C.K. Prahalad
12/2010
21pages
ID#: 1429145
With five and a half million amputees, there is an almost overwhelming need for an inexpensive artificial foot/lower limb prosthesis in India. Any solution also has to meet the needs of the In…
Jaipur Rugs C.K. Prahalad
11/2009
22pages
ID#: 1428849
The Jaipur Rugs case explores how a company can benefit the poor by connecting them with global markets. Jaipur Rugs makes this connec…
Job Crafting at Burt’s Bees Jane Dutton
11/2009
6pages
ID#: 1428854
Job designs are typically created by managers for employees. But employees are often motivated to make changes to their formal job designs to customize a more desirable experience for themselv…
JuggleFrogs: tackling int’l markets Veronica Velo
09/2008
8pages
ID#: 1428683
This case illustrates the development of a “dot-com” start-up in the domain of home improvements. JuggleFrogs has a mission to create a friendly virtual environment where home-owners and reput…
Kentucky Fried Chicken Glyn ATWAL
07/2010
8pages
ID#: 1429078
An isolated rat infestation in a Kentucky Fried Chicken restaurant in New York City was filmed live on US television, setting off a media frenzy. Students must place themselves in the position…
Kinder, Lydenberg, and Domini and Socially Responsible Investing Paul Godfrey
12/2011
22pages
ID#: 1429215
This case study tells the story of KLD Research & Analytics, which provided annual social responsibility ratings for over 3,000 companies, employed over 60 people, and was widely regarded as a…
Lean Process Improvements at Cleveland Clinic Izak Duenyas
05/2009
18pages
ID#: 1428795
This case study teaches students about lean process improvement projects at the Cleveland Clinic, one of the world’s leading hospital systems. The majority of the case focuses on one lean impr…
Lehman Brothers Robert J. Dolan
03/2010
8pages
ID#: 1429055
This informational case details the story of Lehman Brothers in the wake of the recent financial crisis. In doing so, the case also provides background about mortgage-backed securities and the…
Lewis Stone William Lovejoy
06/2011
5pages
ID#: 1429130
Lewis Stone is a small, Midwestern company that manufactures plastic parts. The company has been hit hard by the 2008 recession and must move its headquarters to a region with lower labor cos…
LifeSpring Hospitals Aneel Karnani
03/2011
14pages
ID#: 1429038
This case study details LifeSpring Hospitals, a maternity hospital chain for low-income women in India that is an investee of Acumen Fund. Though LifeSpring’s target customer earns between $2 …
LivingHomes Rebecca Henn, Andrew Hoffman
01/2008
38pages
ID#: 1428714
~~Awarded 3rd prize in the 2008 oikos Casewriting Competition~~ Steve Glenn, a successful Internet start-up entrepreneur, returned to his love of architecture and commitment to sustainabili…
Madras Cement, Ltd. C.K. Prahalad, M.S. Krishnan
05/2011
23pages
ID#: 1428925
This case follows Madras Cement Company’s tenacity in its effort to implement a complex computer system to control costs. Madras Cement is a leading cement producer in southern India. The…
Making a Market: eBay, StubHub, and Swaptree Robert J. Dolan
12/2009
8pages
ID#: 1428994
This case is comprised of three concise vignettes describing three different online commerce sites: eBay, StubHub, and Swaptree. All three have become viable companies very quickly. From the…
Martin Burt Paul Godfrey
12/2011
14pages
ID#: 1429214
This case provides students with an in-depth interview with Martin Burt, social entrepreneur, founder, and CEO of Fundacion Paraguaya. The case should be used in conjunction with the Fundacion…
McDonald’s Clamshell Controversy Stuart Hart
01/2008
16pages
ID#: 1428678
McDonald’s Case (B1) is the second piece in the McDonald’s case series. It describes the decision-making process and subsequent decisions that McDonald’s made regarding its polystyrene “clamsh…
McDonald’s Environmental Success Stuart Hart
01/2008
13pages
ID#: 1428679
McDonald’s Case (C) is the fourth piece in the McDonald’s case series. It describes the organization’s response to the fact that in April 1993 another nonprofit environmental group, The Beyond…
McDonald’s Environmental Strategy Stuart Hart
01/2008
18pages
ID#: 1428677
McDonald’s Case (A) is the first piece in the McDonald’s case series. It gives the background on McDonald’s and the organization’s environmental initiatives in the early 1990s. In particular, …
Medical Marketing and Privacy Andrew Hoffman
04/2010
6pages
ID#: 1429047
Joe Stoddard was a certified public accountant. He was in good health. He was an avid runner, exercised regularly, and went for regular health testing. His company offered a comprehensive h…
Midco Pharmaceuticals William Lovejoy
12/2010
12pages
ID#: 1429129
This case follows Laura Milanes as she defines the problems facing Midco Pharmaceuticals, a leading manufacturer of store brand over-the-counter (OTC) drugs and vitamins. Competition is fierce…
Molten Metal Techonology (A) Andrew Hoffman
01/1900
24pages
ID#: 1429049
This case describes Molten Metal Technology’s beginnings and its new technologies, the impact of regulation on its business, environmental implications, the waste cleanup and disposal industry…
Monsanto Company (A) Stuart Hart
09/2008
36pages
ID#: 1428688
This case explores Monsanto’s sustainability-based strategy and subsequent transition from a chemical company to a giant in the life sciences, particularly in the area of biotechnology. There …
Monsanto Company (A) (Spanish) Stuart Hart
06/2010
38pages
ID#: 1429093
Este caso explora la estrategia de negocios de la empresa Monsanto siguiendo principios de sostenibilidad y su consiguiente transicion de productor de quimicos a una gran compañia de “ciencias…
Monsanto Company (B) Stuart Hart
09/2008
10pages
ID#: 1428689
Following two years of sustained controversy over its genetically modified crops and its plans for the future of biotechnology in agriculture, Monsanto must face the significant failure of a p…
Monsanto Company (B) (Spanish) Stuart Hart
06/2010
10pages
ID#: 1429094
Después de dos años de controversia en relación a sus cultivos genéticamente modificados y sus futuros planes de biotecnología en agricultura, Monsanto se enfrenta con el fracaso de una fusion…
Movirtu’s Cloud Phone Service Ted London
01/2012
18pages
ID#: 1429162
Who are the right investors for a for-profit company targeting the world’s poor?

Before this start-up spends hundreds of hours pursuing venture capital (VC), Movirtu must decide …

MSU Federal Credit Union, The: People Helping People Lynn Wooten
03/2009
8pages
ID#: 1428758
This short case is one of eight in a series of cases written for the Next Great Companies in Michigan project, which profiles great places to work in Michigan. The Michigan State Universit…
Mzansi at Standard Bank Paul Clyde
03/2008
25pages
ID#: 1428590
This case explores the different formal and informal financial instruments used by the low-income population in South Africa. From the Standard Bank’s perspective and its own product targ…
Naandi Foundation: Safe Water to India Allen Hammond, James Koch, Sheel Mohnot, Sherrill Dale
01/2010
31pages
ID#: 1428987
This case follows the development of the Naandi Safe Water Program from the view of Naandi’s chairman and founder, Dr. K. Anji Reddy. In 2002, Dr. Reddy saw a sign informing affluent guests at…
Nanocerox Thomas C. Kinnear
10/2009
16pages
ID#: 1428884
Nanocerox is a start-up company based in Ann Arbor, MI, that provides nanopowder based research and development solutions for corporate customers. Powders are used in everyday items such as ce…
Natural8 Ltd. Lipstick Veronica Velo
06/2008
22pages
ID#: 1428681
This case discusses the story of a new beauty product, Natural8, a lipstick that plumps the lips by using a natural toxin generated by the human body when stung by a bee. The product was creat…
New Technologies and Financial Communications Greg Miller
07/2010
16pages
ID#: 1429088
A slew of information technologies have emerged in recent years with the progression of online communications. These technologies are fundamentally changing the interaction between companies …
Nike’s World Shoe Project (A) Stuart Hart, Ted London
09/2008
20pages
ID#: 1428673
Nike’s Footwear Director for Emerging Markets was challenged with “expanding the playing field” in emerging markets with a range of affordable, durable, and easy-to-produce sports shoes. The g…
Open Book Finance Ryan Smerek, Wayne Baker
07/2010
22pages
ID#: 1429091
This case outlines the origins of Open Book Finance, its core elements, and its implementation at Zingerman’s Community of Businesses in Ann Arbor, Michigan. Open Book Finance is a philosop…
Oxfam vs. Starbucks Christie L. Nordhielm
02/2008
22pages
ID#: 1428664
Oxfam and a coalition of allies asked Starbucks to sign an agreement to allow the country of Ethiopia to control the names of coffees grown in certain areas of the country. According to one co…
Oxfam-Swiss Re Micro-insurance Partnership in Ethiopia Jonathan Doh, Ted London
03/2012
22pages
ID#: 1429185
Winner of the 2012 Oikos Foundation Casewriting Competition. Swiss Re, a large global reinsurance company, has partnered with Oxfam America, an international relief and development organizatio…
Oz TV Izak Duenyas
04/2012
6pages
ID#: 1429240
Oz TV is a leading TV service provider. This year, Oz’s financial figures are troubling, despite steady demand. Is operational performance hurting financial performance? Oz customers rent a se…
P&G;’s use of Branded Entertainment Rajeev Batra
03/2009
20pages
ID#: 1428774
This case presents the novel approach Procter & Gamble (P&G;) has taken to weave advertising into entertainment. As media channels have become more fragmented, P&G; has developed branded enterta…
Patagonia: Encouraging Customers to Buy Used Clothing (A) Andrew Hoffman
03/2012
22pages
ID#: 1429230
How do you make money when you tell your customers ‘don’t buy our stuff unless you really need it?'” This was the question that Yvon Chouinard, founder of the clothing company Patagonia, as…
Patagonia: Encouraging Customers to Buy Used Clothing (B) Andrew Hoffman
03/2012
6pages
ID#: 1429231
How do you make money when you tell your customers ‘don’t buy our stuff unless you really need it?'” This was the question that Yvon Chouinard, founder of the clothing company Patagonia, as…
Pepsi & Coke: Vertical Integration Aneel Karnani
06/2010
20pages
ID#: 1428939
In 2009, Pepsi acquired its two largest franchised bottlers. Six months later, after initial rejection of Pepsi’s strategy, Coca-Cola also bought the North American operations of its largest …
Procter & Gamble’s PUR Purifier of Water: Carol Seagle, Lisa Jones Christensen
12/2011
14pages
ID#: 1429201
Over the last ten years, Procter & Gamble has helped to distribute over 200 million PUR packets, packets that are typically used by people who must draw their water from contaminated and foul …
Rainforest Expeditions Gautam Kaul, Kate Elliott
10/2009
16pages
ID#: 1428799
2004 marked the 15th anniversary of the founding of the ecotourism company Rainforest Expeditions (RFE). A decade and a half of experience led the company’s cofounders, Eduardo Nycander and Ku…
Range Resources Andrew Hoffman, Steve Percy
06/2011
28pages
ID#: 1429168
John Pinkerton, CEO of natural gas company Range Resources, must consider supporting or condemning a new bill passed by Congress that could add more regulations to one of Range’s most effectiv…
Remanufacturing at Cummins, Inc. Brian Talbot, Xiuli Chao
11/2009
18pages
ID#: 1428798
Cummins is one of the world’s largest manufacturers and remanufacturers of diesel engines. This case focuses on their largest remanufacturing business, which is based in the U.S. and Mexico. T…
Russell Athletic Honduran Labor (A) Brian Talbot
01/2010
24pages
ID#: 1428826
Russell Athletic, one of the University of Michigan’s primary providers of collegiate athletic clothing, is involved in a serious labor rights controversy. Russell had been a trustworthy and r…
Selling Health C.K. Prahalad
12/2010
27pages
ID#: 1429156
Around the world, 2.2 million people die from diarrheal disease every year. Children are especially at risk – one child dies every 30 seconds. India alone contributes thirty percent of the wor…
Serious Play at the Make-A-Wish Foundation Adam Grant, Lauren Malcolm
10/2009
16pages
ID#: 1428873
This case explores the benefits and challenges of creating and sustaining an organizational culture that emphasizes fun and playfulness by telling the story of an inspiring organization that h…
Sherwin – Williams: VOCs in Full Color Andrew Hoffman
05/2010
16pages
ID#: 1428993
In late 1996, Sherwin-Williams CEO John Breen sat at his desk, preparing for another meeting with his board of directors. The room was dark except for a small stream of light that escaped the …
Six Flags Robert J. Dolan
04/2010
12pages
ID#: 1429076
This case is about Six Flags, a national theme park chain, as its CEO, Mark Shapiro (former Executive VP at ESPN), strives to turn around the company’s fortune. Attendance was dropping in the…
SMART: Global Urban Mobility Solutions Nigel Melville
12/2010
27pages
ID#: 1428964
SMART works to develop more efficient, environmentally and socially sustainable transportation systems in cities around the world. Its key approach is the Integrated Hub Network – a network th…
Snapple Beverages Robert J. Dolan
03/2010
6pages
ID#: 1429057
How do you blow a $1.7 billion merger? You buy a company with a popular brand name, dilute the brand, and sell it for a fifth of what you paid for it. This case explores the merger between Sna…
South Pacific Business Development Foundation Philip Powell, Jacob Hiatt, Matthew Hutchens, Rocio Ortiz
05/2011
23pages
ID#: 1429169
Second Place Winner of the NextBillion 2011 Case Writing Competition

SPBD Foundation is a microfinance organization with ten years of success in Samoa. SPBD has achieved financia…

Subsidies in BoP Ventures Ted London
01/2009
8pages
ID#: 1428767
Though there is limited literature on the role of subsidies in venture development targeting the poor in the developing world, there are many examples of ventures incorporating subsidies in th…
Supplier Selection at Casturn Systems (A) Damian Beil, Izak Duenyas
04/2012
14pages
ID#: 1429248
Miguel Haro, director of Control Systems in Casturn’s Transmission Division, had returned to his desk after witnessing an online reverse auction for O-rings. Although supplier training for the…
Supplier Selection at Casturn Systems (B) Damian Beil, Izak Duenyas
04/2012
14pages
ID#: 1429249
Despite initial concerns about the electronic reverse auction process, Casturn Director of Control Systems Miguel Haro decided that he was going to put all his weight behind the initiative and…
Sustainability at Detroit Edison Owen Q. Wu
12/2010
10pages
ID#: 1429143
Electric utility companies have been at the forefront of the sustainable development challenge. This case describes Detroit Edison’s sustainability strategies in transforming its fossil genera…
Sustainable Financing for a BoP Hospital Paul Clyde
05/2011
21pages
ID#: 1429173
Third Place Winner of the NextBillion 2011 Case Writing Competition

STAR, a comprehensive mission hospital in India, is facing an impending decrease in donations, which currently…

Sweetest Business of Nestle Venezuela Deborah Mendez*, Steve Koch
07/2010
18pages
ID#: 1429090
This is the Next Billion/WDI 2010 Case Writing Competition Winner. This case explores the need to scale BoP initiatives in a cost-efficient manner to create a measurable positive impact o…
Tandus 2010: Race to Sustainability (A) Mark Milstein, Stuart Hart
05/2009
20pages
ID#: 1428782
This case describes the strategic and environmental challenges at Tandus (formerly Collins & Aikman Floorcoverings, Inc), one of the world’s leaders in floor covering products. Case A give…
Targeting Malaria Ted London
07/2008
8pages
ID#: 1428642
In Africa, the usage of insecticide treated bed-nets (ITNs) has shown to be one of the best ways to prevent malaria. USAID, the principal U.S. agency for providing assistance to countries, has…
Technoserve: Cashing in on Cashews Aneel Karnani
10/2009
16pages
ID#: 1428817
In the mid-1970s, Mozambique was the world’s leading cashew nut producer. But by the late 1990s, the post-independence civil war, a slowing economy, and poor policy decisions had destroyed the…
Toll Brothers Scott A. Moore
02/2010
10pages
ID#: 1429037
Toll Brothers has lost focus on what it does best. This is the surprising story of a dominant luxury home builder whose volatility during the housing boom and bust has nearly devastated the co…
Village Capital Peter Roberts, Carol Gee, Ross Baird
05/2011
15pages
ID#: 1429171
First Place Winner of the NextBillion 2011 Case Writing Competition

Bob Pattillo is the founder of a firm that invests in for-profit companies that also seek social and environmen…

Vision Correction in the Developing World Aneel Karnani
08/2009
16pages
ID#: 1428820
This case is about a major unmet social need: vision correction. Even though technologically this is a simple problem to solve – eyeglasses – it is not being solved. Over 500 million people wi…
VisionSpring Ted London
04/2008
21pages
ID#: 1428610
~~Awarded 1st place in the 2008 oikos Casewriting Competition~~ VisionSpring sells affordable reading glasses to the poor at the base of the pyramid through Vision Entrepreneurs and, more rec…
Voxiva C.K. Prahalad
12/2010
17pages
ID#: 1429157
Peru’s struggle in the early 1990s to control a cholera outbreak took years, cost thousands of lives, and meant over $770 million dollars in lost productivity, trade, and tourism for Peru’s ec…
Wessex Power Technology Ltd. Veronica Velo
07/2008
6pages
ID#: 1428684
Wessex Power Technology Ltd. offers sales and marketing services to overseas companies who have developed highly innovative technological products and wish to introduce and promote them in the…
Western Union: Global Expansion Patricia Loubeau
04/2009
10pages
ID#: 1428773
The Western Union Company is the largest US-owned provider of money transfer services. Services are currently available in over 200 countries around the world. Originally founded as a telegr…
Weyerhaeuser Company Stuart Hart, Mark Milstein
09/2008
20pages
ID#: 1428672
Weyerhaeuser is the world’s largest private owner of standing softwood timber, North America’s largest producer of softwood lumber, and the world’s largest supplier of softwood pulp. The compa…
Women Entrepreneurs in Rwanda (English): Banana Wine Etienne Musonera
03/2010
12pages
ID#: 1429070
This case was written for a class in the Goldman Sachs 10,000 Women Initiative, which aims to bring high-quality business and management education to 10,000 underserved women around the world….
Women Entrepreneurs in Rwanda (English):Lumberyard Etienne Musonera
09/2010
10pages
ID#: 1429071
This case was written about an alumnus of the Goldman Sachs 10,000 Women Initiative, which aims to bring high-quality business and management education to 10,000 underserved women around the w…
Women Entrepreneurs in Rwanda (Kinyarwanda): Banana Wine Etienne Musonera
09/2010
12pages
ID#: 1429138
This is the Kinyarwanda-language version of the case was written for a class in the Goldman Sachs 10,000 Women Initiative, which aims to bring high-quality business and management education to…
Women Entrepreneurs in Rwanda (Kinyarwanda): Lumberyard Etienne Musonera
07/2010
12pages
ID#: 1429139
This Kinyarwanda-language version case was written about an alumnus of the Goldman Sachs 10,000 Women Initiative, which aims to bring high-quality business and management education to 10,000 u…
Zingerman’s Community of Businesses Wayne Baker
09/2009
30pages
ID#: 1428861
Over the years, Zingerman’s Community of Businesses (ZCoB) has regularly won accolades and awards – including being named “the coolest small company in America” by Inc. in 2003 – for its food,…
Zipcar, Inc. Robert J. Dolan
12/2010
9pages
ID#: 1429159
Though Zipcar’s cost-effect approach to car ownership is known for being a great “best new idea” story, this cases asks how CEO Scott Griffin can turn Zipcar from “best” and “new” into “profit…
Ziqitza Healthcare Limited Venkataramani Srivatsan
07/2010
18pages
ID#: 1429095