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Search for: Product: Simulation

Found: 6 Products

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Laura Moore

by Christie L. Nordhielm

Product Type: Simulation Publication Date: 07/2011 Product ID#: 1-429-111 Length: 19pages

Laura Moore, CEO of her own executive recruiting firm, Moore Associates, wants to scale her business in the $1 billion professional recruiting industry. With the professional and personal needs of her staff in mind, Moore must continue to distinguish her company from the competition and grow her business. Moore has several investment options from which she can choose to attain her...

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NetSuite

by Christie L. Nordhielm

Product Type: Simulation Publication Date: 03/2011 Product ID#: 1-429-110 Length: 12pages

Zack Nelson, President and CEO of NetSuite, is looking to expand his business in the Software As A Service (SaaS) industry. Competing with giants like Microsoft and Salesforce.com, Nelson must guide his company toward greater profitability by focusing on the Small to Medium Business (SMB) market segment. He has a variety of investment options, a $30 million budget, and 4 years to a...

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Ethicon Endo-Surgery: The Surgeon

by Christie L. Nordhielm

Product Type: Simulation Publication Date: 03/2011 Product ID#: 1-429-107 Length: 16pages

Shelley Peterson, newly-promoted General Manager of the Endosurgery Medical Devices Division, is striving for greater profitability in the bariatric surgical device market. Her team has presented her with investment options that will help Peterson attain her goals for the division. Peterson has a $30 million budget and 4 years to achieve her goals. Peterson has to consider the need...

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Ethicon Endo-Surgery: The Patient

by Christie L. Nordhielm

Product Type: Simulation Publication Date: 03/2011 Product ID#: 1-429-108 Length: 16pages

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Whole Foods

by Christie L. Nordhielm, Marta Dapena-Baron

Product Type: Simulation Publication Date: 10/2010 Product ID#: 1-429-109 Length: 18pages

This case and accompanying simulation follow Whole Foods, a supermarket chain that sells natural and organic products. With rising competition from Costco and WalMart, Margaret Wittenberg, Global Vice President of Marketing and Public Affairs, must decide how to brand Whole Foods in the organic food market. She must also consider how her life-long customers will feel about the She must also consider how her life-long customers will feel about the company's new brand image; ...

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World of Warcraft

by Christie L. Nordhielm

Product Type: Simulation Publication Date: 10/2009 Product ID#: 1-428-933 Length: 6pages

Since its debut 2004, Blizzard Entertainment’s blockbuster game World of Warcraft (WOW) has been the hottest online role-playing game in the industry. Within 4 months, it surpassed 1.5 million subscribers, an impressive number given the game's moderate expectations. The WOW division was riding high, and Anne Slash, Product Manager for WOW, wanted more depth for her gamers’ enjoyment and an easier user interface to use to encourage new memberships.