BTPN: Banking for the Bottom of the Pyramid in Indonesia
by R. Ryan Nelson, Carl P. Zeithaml, Gardner Bell
Product Type: Case
Publication Date: 04/2013
Product ID#: 1-429-330
Length: 20pages
BTPN is a mid-size bank in Indonesia with a successful business model that also creates positive social change (following its mission to “Do Good and Do Well”). The Bank’s president, Jerry Ng, is faced with the dilemma of how to grow the business; i.e.., whether or not BTPN should expand its micro-lending to include the productive poor in the Bottom of the Pyramid (BoP). The decision should be based on a comprehensive understanding of BTPN’s environment, business model, strategy, and systems; while consider