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CEMEX’s Patrimonio Hoy:
At the Tipping Point?
- Introduce the concept of the base (or bottom) of the pyramid (BoP) and surface implicit assumptions about the poor. After discussing this case study, students will be able to:
- Understand the core concepts in the base of the pyramid domain.
- Assess CEMEX’s Patrimonio Hoy initiative and analyze whether or not it has developed native capability.”
• Base of the Pyramid (BoP)
• Business and Society
• Corporate Social Responsibility (CSR)
• Emerging and Developing Economies
• Emerging Markets
• International Business
• Newly Industrialized Countries
• Strategic Management
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