Core Disciplines: Base of the Pyramid; Emerging and Developing Economies; Entrepreneurship & Innovation; Social Enterprise (Social Entrepreneurship); Sustainability
DESCRIPTION: Honorable Mention in the 2013 NextBillion Case Writing Competition. The case describes the founding and growth of Community Enterprise Solutions (CE Solutions), an NGO working at the Base of the Pyramid (BoP) in Guatemala. Founder, Greg Van Kirk’s experiences as a Peace Corps volunteer in Guatemala allowed him to identify several opportunities for entrepreneurial businesses designed to employ local workers, attract more tourist dollars into the Ixil region, and eventually work toward community development within the region.
TEACHING POINTS: Students will: Understand and illustrate how social entrepreneurs identify opportunities for creating new products or services.Evaluate the value created by the sustainability and the robustness of the underlying business model, the MCM. Explore how specific contexts and conditions affect the duplicability of the business model.
Secondary Tags: Business and Society; Innovation
Sales Rank: #190