Author: C.K. Prahalad, Jennifer Anderson, Nina Henning, Marion Ntiru, Shara Senior
Product Type: Case
Product #: 1-428-849
Publication Date:11/2009
Length: 20
Keywords: C.K. Prahalad, Jaipur Rugs, Base of the Pyramid, Bottom of the Pyramid
| Discipline: | Strategic Management |
| Industry: | Not Specified |
| Region: | Not Specified |
| Topic: | Base of the Pyramid |
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The Jaipur Rugs case explores how a company can benefit the poor by connecting them with global markets. Jaipur Rugs makes this connection by building and orchestrating a global supply chain on a massive scale—one focused on developing human capability and skills at the grassroots level, providing steady incomes for rural men and women in the most depressed parts of India and connecting them with markets of the rich, such as the United States. Thousands of independent workers are organized to produce consistently a very high quality product, on a complex decentralized basis through a system of organization that is unique.
Jaipur Rugs provides a unique and dynamic example of how a profitable commercial connection between the poor and the rich—across the world—can be done.
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