Core Disciplines: Base of the Pyramid; BRIC (Brazil, Russia, India, China); Entrepreneurship & Innovation; Non-Profit/Non-Governmental Organizations (NGOs); Strategy & Management
DESCRIPTION: This video accompanies the case VisionSpring: A Lens for Growth at the Base of the Pyramid. In this video, Arunesh Singh, Regional Director for VisionSpring Asia, discusses his perspective on local impact. Shot in India, the video shows how the VE channel works and includes footage of a vision camp. This video provides a nice summary of the view VisionSpring has of its overall poverty alleviation impacts. View Video.
TEACHING POINTS: This video can be used to: Introduce students to the issue of global vision correction in developing countries Examine the reasons that prevent the issue from being solved Analyze the business model of Essilor and VisionSpring. Consider why they are or are not achieving success and how strategic changes may help make them more successful Brainstorm other solutions that may work better to solve the problem of vision correction.
Sales Rank: #296