Author: C.K. Prahalad, M.S. Krishnan, Sam Bryson, Joshua Katz, Sheel Mohnot
Product Type: Case
Product #: 1-428-834
Publication Date:11/2009
Length: 14
Keywords: Strategic Management, Strategy, Management, Consumer Products, IT, Information Technology, Asia, Wireless; Telecommunications; India; Innovation, BOP, Base of the Pyramid, Technology Management
| Discipline: | Strategic Management |
| Industry: | Consumer Products
Information Technology |
| Region: | Asia |
| Topic: | Base of the Pyramid
Innovation
Technology Management |
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This case study on India's wireless giant Bharti Airtel (Airtel) is the first of two cases on the company that show how the firm exemplifies many of the tenets set forth in the book The New Age of Innovation by CK Prahalad and MS Krishnan.
Case A presents the students with the history of India's wireless telecommunications industry and the unique challenges faced by operators in that environment. It also gives the background on Airtel, introduces its leaders, and describes some of the biggest challenges facing the company. Case A ends by asking students to analyze the Indian environment and capabilities of Airtel to determine what strategies the wireless provider should use for growth. Case B gives students the opportunity to see which strategies the company actually pursued and the results of those approaches.
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