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SC Johnson and the Greenlist Opportunity
Product Type: Case  Publication Date: 05/2009  Product ID#: 1-428-778  Length: 16pages

Core Disciplines: Corporate Social Responsibility (CSR); International Environment Effect on Firms; Strategy & Management; Sustainability

TEACHING NOTE: Available to Registered Educators. Please login to view it.

DESCRIPTION: SC Johnson, a leading consumer products goods company, developed a patented process, Greenlist, to assess the environmental impact of its raw materials. The case study takes the reader through SC Johnson's history and the development and improvement of the Greenlist process. It asks students what options the company has to license, share, or consult other organizations in implementing the Greenlist process. This case study includes a complimentary teaching note for registered educators.

TEACHING POINTS: 

    After discussing this case study, students will be able to:
    • consider what competitive advantages SC Johnson derives from Greenlist and whether that advantage is sustainable
    • The costs and benefits of sharing this method with other companies
    • evaluate where Greenlist fits on the Sustainable Value Framework
    • consider what opportunities exist to expand Greenlist

Secondary Tags: Consumer Products; Government & Policy; Innovation
Sales Rank: #252


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