Core Disciplines: Corporate Social Responsibility (CSR); Leadership/Organizational Behavior; Multinational Enterprises (MNEs); Strategy & Management; Sustainability
DESCRIPTION: Case B2 is the third of part of the McDonald’s Case Series. It is a short summary of McDonald’s decision regarding the clamshells. It also highlights reactions to the decision from various newspaper editors, suppliers, and the national polystyrene recycling center. This can be provided to students as a follow-up in class, and should be used alongside case B1.
TEACHING POINTS: "The McDonald's Case series can be used to: Discuss how to develop partnerships between businesses and environmental groups. Understand how to use life cycle analysis (LCA) for decision making. Analyze how environmental issues impact corporate strategy. "
Secondary Tags: Change Management; Customer Relationship Management; Government & Policy
Sales Rank: #225