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Deja Shoe (B):
Product Launch
Product Type: Mini-Case  Publication Date: 09/2008  Product ID#: 1-428-671  Length: 5pages

Core Disciplines: Entrepreneurship & Innovation; Marketing/Sales; Sustainability

TEACHING NOTE: Available to Registered Educators. Please login to view it.

DESCRIPTION: Deja Shoe (B) provides a follow-up to the scenario presented in Deja Shoe (A). Part B follows Lewis and her team through Deja Shoe's product launch across mainstream and green retailers nationwide. It discusses initial quality and sourcing issues, which present the team with lackluster sales and financing challenges.

TEACHING POINTS: 

    "Part (B) of the Deja Shoe case can be used to:
  • Extract lessons from Deja Inc.'s experience that are applicable to other environmental start-ups."

Secondary Tags: Consumer Products; Government & Policy; Innovation; Manufacturing
Sales Rank: #307


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