Author: Ted London, Moses Lee
Product Type: Case
Product #: 1-428-645
Publication Date:01/2009
Length: 28
Keywords: Strategic Management, Strategy, Management, Nonprofit, Non Profit, Non-Profit, Not-For-Profit, Latin America, CARE; Base of the Pyramid; BOP; Poverty Alleviation; Market Based Solutions;
| Discipline: | Strategic Management |
| Industry: | Not-For-Profit |
| Region: | Latin America |
| Topic: | Base of the Pyramid
Social Enterprise
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CARE is an international, humanitarian, non-governmental organization (NGO) composed of twelve member countries that manage field operations in over seventy countries offices around the world, reaching more than fifty million poor people. In 2005, CARE started a pilot initiative in Central America to access whether its support of revenue-generating ventures provides sustainable and scalable poverty alleviation outcomes as well as an opportunity to generate excess revenues for the organization. This case focuses on CARE’s challenges to explicitly incorporate a market-based approach within its portfolio of poverty alleviation solutions.
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