Author: Ted London, Moses Lee, Sachin Rao
Product Type: Case
Product #: 1-428-612
Publication Date:12/2008
Length: 11
Keywords: Base of the Pyramid; India; Pioneer; PEACE; Hybrid Seeds; BOP; CARE; Pioneer Hi-Bred; Public Private Partnership; Strategic Management; Non Profit; Not-For-Profit; Consumer Products; Asia;
| Discipline: | Strategic Management |
| Industry: | Consumer Products
Not-For-Profit |
| Region: | Asia |
| Topic: | Base of the Pyramid |
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Pioneer Hi-Bred International, Inc., the hybrid corn company division of Dupont, has engaged with PEACE (People’s Action for Creative Education) to serve the base of the pyramid markets in India. The partnership between Pioneer and PEACE allows Pioneer to distribute its quality seeds to village farmers through PEACE. This is an example of a for-profit/non-profit partnership serving BoP markets. The case provides an inside look at the impact of the Pioneer/PEACE partnership through interviews with Indian farmers using Pioneer’s engineered seeds. It also sheds light on the advantages and limitations of the venture’s efforts to reduce production and transactional constraints of the Indian farmers.
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