Core Disciplines: Cross-country Comparative Studies; IB Theory & Tools; International Business; Leadership/Organizational Behavior
DESCRIPTION: Globalization has significantly changed the environment for doing business. However, despite the decreasing importance of borders, individuals and communities are increasingly embracing their distinctive and unique cultures.
This note gives students the baseline for developing cultural intelligence. It presents the forces that are changing the meaning and importance of culture in business, and describes leading cultural theories that are relevant for managers. It is a key piece for any world economy or international business course.
TEACHING POINTS: After discussing this case study, students will be able to: describe appropriate business terms and principles approriate to this case, apply critical concepts from earlier learning to define a solution to the case, discuss a baseline for developing cultural intelligence, identify the forces that are changing the meaning and importance of culture in business, describe leading cultural theories that are relevant for managers.
Secondary Tags: Business and Society; Culture; Globalization
Sales Rank: #32