Author Detail

Glyn ATWAL

Professor of Marketing
Burgundy School of Business Groupe ESC Dijon Bourgogne

Glyn Atwal is a Professor of Marketing at ESC Dijon-Bourgogne, an international Graduate School of the French network of Grandes Ecoles. His teaching expertise includes luxury marketing and emerging markets. Glyn is also a member of the Agility Advisory Council (Singapore) with a core focus on research and strategy within the affluent and luxury space. He has published extensively and is a regular presenter at international conferences. Prior to academia, Glyn worked for Saatchi & Saatchi, Young & Rubicam, and Publicis.

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CASE

Losing Face on Facebook

by Glyn ATWAL, Douglas Bryson

Product Type: Mini-Case Publication Date: 08/2010 Product ID#: 1-429-080 Length: 6pages

Casey Cook had been client services director at a Madison Avenue advertising agency for five years, when she decided that it was time to move on to a marketing vice-president position at a leading New York luxury fashion house, KLLP. When she started at KLLP, a former Yale MBA acquaintance, Jeff Watson, sent her a Face...

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CASE

Kentucky Fried Chicken

by Glyn ATWAL, Douglas Bryson

Product Type: Case Publication Date: 07/2010 Product ID#: 1-429-078 Length: 8pages

An isolated rat infestation in a Kentucky Fried Chicken restaurant in New York City was filmed live on US television, setting off a media frenzy. Students must place themselves in the position of the management of the chain, owned by franchise parent company, Yum! Brands, Inc., and think about how handle the crisis by ...