Author Detail

Stuart Hart

Distinguished Scholar at the William Davidson Institute
University of Michigan’s Ross School of Business

Stuart L. Hart is one of the world’s top authorities on the implications of sustainable development and environmentalism for business strategy. He is the S.C. Johnson Chair of Sustainable Global Enterprise and professor of management at Cornell University’s Johnson School of Management. Before joining Cornell in 2003, he was the Hans Zulliger Distinguished Professor of Sustainable Enterprise and professor of strategic management at the University of North Carolina’s Kenan-Flagler Business School, where he founded the Center for Sustainable Enterprise and the Base of the Pyramid Learning Laboratory. Previously, he taught corporate strategy at the University of Michigan Business School and was the founding director of the Corporate Environmental Management Program.
Hart’s research interests centre on strategy innovation and change. He is particularly interested in the implications of environmentalism and sustainable development for corporate and competitive strategy. His work has appeared in leading scholarly journals, including Academy of Management Review, Academy of Management Journal, Strategic Management Journal, Journal of International Business Studies, and Management Science, as well as leading practitioner journals, such as Harvard Business Review, Sloan Management Review, Academy of Management Executive, Strategy+Business, and Foreign Affairs.
Hart has published more than 50 papers, including “Beyond Greening: Strategies for a Sustainable World,” which won the McKinsey Award as the best article in Harvard Business Review for 1997 and helped launch the movement for corporate sustainability. He also co-wrote The Fortune at the Bottom of the Pyramid (with C.K. Prahalad in 2002), which provided the first articulation of how business could profitably serve the needs of the developing world. He has also authored or edited five books including his last book Capitalism at the Crossroads, which was published in 2005.

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CASE

Monsanto Company (A) (Spanish)

by Stuart Hart

Product Type: Case Publication Date: 06/2010 Product ID#: 1-429-093 Length: 38pages

Este caso explora la estrategia de negocios de la empresa Monsanto siguiendo principios de sostenibilidad y su consiguiente transicion de productor de quimicos a una gran compañia de “ciencias de la vida”, particularmente en el area de la bioquímica. Este caso presenta cinco secciones: 1) una encuesta de desafíos a la ...

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CASE

Monsanto Company (B) (Spanish)

by Stuart Hart

Product Type: Case Publication Date: 06/2010 Product ID#: 1-429-094 Length: 10pages

Después de dos años de controversia en relación a sus cultivos genéticamente modificados y sus futuros planes de biotecnología en agricultura, Monsanto se enfrenta con el fracaso de una fusion planificada de su compañia y una caída de precio de las acciones. Con el crecimiento del mercado estancado y la fuerte desaprob...

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CASE

EIA at S.C. Johnson

by Stuart Hart

Product Type: Case Publication Date: 05/2009 Product ID#: 1-428-778 Length: 16pages

SC Johnson, a leading consumer products goods company, developed a patented process, Greenlist, to assess the environmental impact of its raw materials. The case study takes the reader through SC Johnson's history and the development and improvement of the Greenlist process. It asks students what options the compan...

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CASE

TerraCycle: Turning Trash into Cash

by Stuart Hart

Product Type: Case Publication Date: 04/2009 Product ID#: 1-429-176 Length: 16pages

TerraCycle was founded in 2002 by Tom Szaky, a 20-year-old Princeton University dropout. The company’s flagship product, TerraCycle Plant Food, is liquefied worm poop made from worm-processed organic waste and packaged in reused soda bottles, many of which are collected in fund raising efforts by school children and no...

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CASE

Monsanto Company (A)

by Stuart Hart

Product Type: Case Publication Date: 09/2008 Product ID#: 1-428-688 Length: 36pages

This case explores Monsanto's sustainability-based strategy and subsequent transition from a chemical company to a giant in the life sciences, particularly in the area of biotechnology. There are five sections to this case 1) a survey of the sustainability challenges facing the agricultural sector, 2) an overview o...

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CASE

Monsanto Company (B)

by Stuart Hart

Product Type: Case Publication Date: 09/2008 Product ID#: 1-428-689 Length: 10pages

Following two years of sustained controversy over its genetically modified crops and its plans for the future of biotechnology in agriculture, Monsanto must face the significant failure of a planned merger and a plummeting stock price. With market growth stagnant and strong public disapproval Monsanto must determine th...

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CASE

Deja Shoe (A)

by Stuart Hart

Product Type: Case Publication Date: 09/2008 Product ID#: 1-428-670 Length: 14pages

Long-time environment and recycling supporter Julie Lewis thought that she had struck green gold when she partnered with Nike and Avia executives to create Deja Shoe, an environmental footwear company. Lewis and her executive team successfully raised startup funding and used it to build an environmentally-sound and app...

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CASE

Deja Shoe (B)

by Stuart Hart

Product Type: Mini-Case Publication Date: 09/2008 Product ID#: 1-428-671 Length: 5pages

Deja Shoe (B) provides a follow-up to the scenario presented in Deja Shoe (A). Part B follows Lewis and her team through Deja Shoe's product launch across mainstream and green retailers nationwide. It discusses initial quality and sourcing issues, which present the team with lackluster sales and financing challenges.

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CASE

Weyerhaeuser Company

by Stuart Hart, Mark Milstein

Product Type: Case Publication Date: 09/2008 Product ID#: 1-428-672 Length: 20pages

Weyerhaeuser is the world’s largest private owner of standing softwood timber, North America’s largest producer of softwood lumber, and the world’s largest supplier of softwood pulp. The company had spent years investing in a model of forestry they now called Weyerhaeuser Forestry and looked forward with much anticipat...

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CASE

Nike’s World Shoe Project (A)

by Stuart Hart, Ted London

Product Type: Case Publication Date: 09/2008 Product ID#: 1-428-673 Length: 20pages

Nike's Footwear Director for Emerging Markets was challenged with “expanding the playing field” in emerging markets with a range of affordable, durable, and easy-to-produce sports shoes. The goal was to effectively reach the huge untapped segment of “Tier 3” countries, characterized by a population of 1 billion and...

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CASE

Nike’s World Shoe Project (B)

by Stuart Hart, Ted London

Product Type: Mini-Case Publication Date: 09/2008 Product ID#: 1-428-674 Length: 3pages

Nike’s World Shoe Project (B) accompanies Case (A). This one-page summary is designed to be handed out in class to give students an update on Nike's strategy for entering China.

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CASE

Life-Cycle Analysis

by Stuart Hart

Product Type: Conceptual Note Publication Date: 09/2008 Product ID#: 1-428-675 Length: 12pages

This note gives a general overview of Life-cycle analysis (LCA). As corporations seek to improve their environmental performance, they require new methods and tools. LCA is one such tool that can help companies to understand the environmental impacts associated with their products, processes, and activities. LCA is con...

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CASE

Note on McDonald's Trash Crisis

by Stuart Hart

Product Type: Conceptual Note Publication Date: 01/2008 Product ID#: 1-428-676 Length: 6pages

This note, which is intended to accompany the McDonald's case series, gives an overview of different methods for dealing with municipal solid waste. Facts and statistics concerning the most common methods of waste management, including landfilling, incinerating, recycling, and composting are discussed.

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CASE

McDonald’s Environmental Strategy

by Stuart Hart

Product Type: Case Publication Date: 01/2008 Product ID#: 1-428-677 Length: 18pages

McDonald's Case (A) is the first piece in the McDonald's case series. It gives the background on McDonald's and the organization's environmental initiatives in the early 1990s. In particular, it presents a partnership that McDonald's formed with the Environmental Defense Fund to create a systematic ...

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CASE

McDonald's Clamshell Controversy

by Stuart Hart

Product Type: Case Publication Date: 01/2008 Product ID#: 1-428-678 Length: 16pages

McDonald's Case (B1) is the second piece in the McDonald's case series. It describes the decision-making process and subsequent decisions that McDonald's made regarding its polystyrene “clamshell” sandwich containers. Environmentally concerned customers oppose these containers despite scientific arguments that they are...

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CASE

McDonald's Environmental Success

by Stuart Hart

Product Type: Case Publication Date: 01/2008 Product ID#: 1-428-679 Length: 13pages

McDonald's Case (C) is the fourth piece in the McDonald's case series. It describes the organization's response to the fact that in April 1993 another nonprofit environmental group, The Beyond Beef Coalition, targeted McDonald’s in a campaign to reduce beef consumption. McDonald's struggled with this ba...

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CASE

McDonald's: environmental decisions

by Stuart Hart

Product Type: Mini-Case Publication Date: 01/2008 Product ID#: 1-428-687 Length: 3pages

Case B2 is the third of part of the McDonald's Case Series. It is a short summary of McDonald's decision regarding the clamshells. It also highlights reactions to the decision from various newspaper editors, suppliers, and the national polystyrene recycling center. This can be provided to students as a follow-u...