Lecturer of Marketing and Strategy; Faculty Associate, Center for Russian and East European Studies
University of Michigan’s Ross School of Business
John Branch currently teaches a variety of marketing and international business courses at the undergraduate, M.B.A., and executive levels. For two years (2007-2008) he acted as Director of Educational Outreach at the William Davidson Institute, during which time he was responsible for the development and dissemination of pedagogical materials on emerging and transitional markets. He also holds an affiliated research fellowship with the University’s Center for Russian and East European Studies. Prior to joining Ross, Professor Branch was on the faculty of the John M. Olin School of Business at Washington University in Saint Louis (U.S.A.) for five years.
John began his academic career in 1993 as an Assistant Professor of Marketing at École Supérieure de Commerce de Rennes in France. Since then, he has also served as an adjunct or visiting professor at more than 40 business schools throughout world, including the Rotterdam School of Management (Netherlands), the University of Ljubljana (Slovenia), ESAN (Peru), and the Sasin Graduate Institute of Administration (Thailand). He was also a visiting scholar at Queen Elizabeth House of the University of Oxford (England) and at the J. L. Kellogg Graduate School of Management of Northwestern University (U.S.A.). Professor Branch has been involved in a variety of European Union and other government-funded development projects, most notably in the republics of the former U.S.S.R., including Kyrghyzstan, Ukraine, and Uzbekistan, and in those of Eastern and Central Europe. He has also participated in management training programmes in numerous international organisations, including British American Tobacco, Anheuser-Busch, British Telecom, Cargill, Coca-Cola, Michelin, and Nestlé.
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International Marketing Mini-Cases Collection
This 'bundle of case' include:
"Irbit Motorcycle Factory"
"Sussex Chainless Bicycles"
Giving Tree International
Giving Tree International is a non-profit founded in 2006 by six friends in Los Angeles, California, who had the desire to use their professional expertise to start for-profit ventures that addressed a social end in the developing world. This case explores the entry into the English as a second language (ESL) training ...
The Chery Automobile case focuses on the Chinese company, which, in 2007, was the fourth largest automotive company in China. Chery was growing at enormous speed, and was already exporting to over 50 countries, primarily in the Middle East and Eastern Europe. Chery was determined to enter the coveted U.S. and Western E...
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