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About GlobaLensGlobaLens is an initiative of the William Davidson Institute at the University of Michigan (WDI). Our goal is to be the leading source for educational material on international business topics. We are taking a three-pronged approach toward achieving this goal. The three focus areas are captured by the GlobaLens tag line, "Cases, Courses and Community".
Our first priority is the creation and dissemination of intellectual capital. WDI employs a group of writers who develop business case studies and other teaching materials based on the experiences of our global corporate partners. The writers also work closely with faculty at Michigan's Ross School of Business to turn their research into classroom material. As a companion to our own case development efforts, WDI provides faculty from all over the world with an outlet for their already completed business cases through this e-commerce site.
WDI promotes the teaching of international business courses by providing faculty with a platform for the sharing of syllabi. The "Courses" section of GlobaLens allows faculty to search for syllabi on specific topics and to use the "CourseDeveloper" to create their own unique courses from the accumulated wisdom of others.
Finally, GlobaLens offers a "Community" space for faculty through our Educators' Forum. Faculty may start discussions about new developments in the IB field or pose specific questions about why to use a specific case study to illustrate a lesson in class.
We hope that the GlobaLens will prove to be a valuable resource to educators all over the world. We welcome your comments and suggestions.
The Team |
 | Bob Kennedy
Executive Director
Dr. Kennedy's research and course development activities focus on business strategy and industry dynamics following economic reform in developing countries. Dr. Kennedy has published in leading economics and management journals and has written more than 60 case studies and notes on business issues in emerging markets. Since 2000, Dr. Kennedy has been exploring the drivers and implications of the globalization of service activities and has written extensively on this widely debated issue of offshoring of service activities and the profound impact on businesses and governments in both developed and developing countries
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 | Moses Lee
Research Associate
Moses Lee graduated with high distinction from the Stephen M. Ross School of Business at the University of Michigan with a BBA and MAcc. While attending Ross, he was the Editor-in-Chief of the Monroe Street Journal, the business school newspaper. Before joining the William Davidson Institute, Moses worked in investment banking at Citigroup Corporate and Investment Bank and in financial services at General Motors. He began his career at Ernst & Young, and is a Certified Public Accountant. Moses has a special interest in base of the pyramid (BoP) strategies. He is currently a Staff Writer for nextbillion.net. |
 | Grace Augustine
Research Associate
Grace Augustine received her bachelor degree in organizational studies from the University of Michigan. After graduation, she worked as a business analyst in the Strategy and Operations group for Deloitte Consulting, where she served on projects in mergers and acquisitions, e-commerce, and internal strategy. Grace also has experience working in both Italy and Turkey, and in the manufacturing and telecommunications industries. She has special interests in market-based solutions to poverty alleviation, social enterprise, and clean technology. Grace is currently a Staff Writer for NextBillion.net, a 2008 StartingBloc Institute for Social Innovation Fellow, a board member of AIESEC Michigan, and co-leader of the Net Impact Southeast Michigan Professional Chapter. |
 | Cynthia Koenig
Research Associate
Cynthia Koenig received her B.A. in Anthropology from Trinity College and her M.S. in Conservation Biology from the University of Michigan. Before joining WDI, Cynthia worked for Rare Conservation, a grassroots environmental organization, where she assisted Mayan fishermen and farmers in their efforts to launch sustainable ecotourism businesses. In 2007, she was awarded a WDI Fellowship to develop a long range plan to increase the availability and affordability of the Hippo Water Roller, a water transportation tool. Cynthia has worked in China, Mexico, Guatemala and South Africa. Her interests include social entrepreneurship, poverty alleviation, social enterprise and environmental sustainability. She is a 2008 StartingBloc Institute for Social Innovation Fellow, and the founder of Hippo Roller International. |
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 | Christopher Simmons
Web Application Developer
Christopher is the developer of the web application that is the hub of GlobaLens. "Ok, so you're a rocket scientist..."
Christopher began programming with punch cards as a University of Michigan Aerospace Engineer. He began his Rocket Scientist career at Hughes Aircraft (now Boeing). There he worked as spacecraft propulsion engineer at Hughes Aircraft, also performing spacecraft launch ops at the Kennedy Space Center and Cape Canaveral. But when one of his spacecraft managers was killed in the Space Shuttle Challenger disaster, Christopher returned to Michigan, where he entered the IT world as a software support tech, a college computer instructor, a desktop publisher and finally, once again, a programmer.
When the World Wide Web merged programming and content creation, he combined his right and left brains into a web development path. After programming web applications in finance, manufacturing, contact management and mortgage industries, he arrived at GlobaLens.
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 | Chris Mueller
Operations Administrator
Chris manages the business operations of GlobaLens. In addition, he is pursuing a dual MBA/ MPP masters degree at the Gerald R. Ford School of Public Policy and the Stephen M. Ross School of Business. Prior to joining the team at WDI, Chris was the Chief Operating Officer of a Regional Home Health company in Virginia. |
 | Lorena Vogeler
Project Administrator
Lorena produces the documents in their manifold forms and formats, and tends to the legal aspects of document production, editing, and publishing. Lorena also serves as the GlobaLens sales & customer service representative. |
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